Agency

There are awards in our Industry created by trade journals and trade organizations designed to highlight creative and media planning prowess in our Industry. To date the majority of the honorees are Hispanic focused agencies. Rightfully so, they are uniquely qualified to win these awards. But………………….

Ford Motor Company announced details of a comprehensive plan to restore profitability to its automotive business in North America no later than 2008.

Despite unique identities, geographic spread and differing economies, cities all over the world are being tested by the same mega trends. With 60% of the world population predicted to live in cities by 2030, PricewaterhouseCoopers sets out to identify the principle challenges and trends influencing city leaders all over the world in formulating sustainable strategies for the future.

Today’s American consumer – confronted with a seemingly endless stream of evolving technologies and converging product offerings, such as Voice over Internet Protocol (VoIP) and video content available on cell phones – continues to move at a measured, but upward, pace toward adoption, according to recent findings from the 2005 Convergence Audit.

The international Clio Awards is now accepting applications for the third annual Future Gold: Young Creatives Program, one of its key initiatives in support of the next generation of advertising creatives.

Many times, when my company gets inquiries from marketers unhappy with their agency, it’s because the marketer picked an agency that was really a media seller. For years, I’ve criticized the companies that sit on the fence between agency services and media sales, playing to whatever angle happens to be convenient in a given moment. And my stance hasn’t changed: one cannot ethically be both a buyer and a seller.

This report will stimulate discussion about the role of disclosure in organized word-of-mouth marketing initiatives and invite thoughtful commentary and criticism.

HispanicAd.com and its sister publication Adnotas.com are proud to announce an expanded relationship with Advertising Age, which now includes a weekly article to be posted on the web sites.

Glazer’s Distributors has expanded its relationship with Dallas-based Levenson & Hill Advertising to include efforts focusing on Texas’ powerful Hispanic market.

According to Jim Lucero / Hispanic Managing Director of Dallas-based Camelot Communications, the agency has been awarded the strategic development, communications and media planing/buying assignments for Mission Foods’ US Hispanic segment.

Toyota will begin the advertising launch of the Camry, during one of America’s most popular sporting events — the 2006 Super Bowl. In celebration of the diverse appeal of the big game, Toyota has developed a “hybrid” commercial featuring English and Spanish to showcase the all-new 2007 Camry Hybrid that runs on gas and electrical power.

YouthAIDS announced Colombian singer, songwriter and guitarist Juanes has accepted the role of YouthAIDS Ambassador. As a YouthAIDS Ambassador, Juanes will work to prevent the spread of HIV/AIDS among the world’s youth.

Andrés Sullivan, former Chief Creative Officer and Director of Advertising Services for WPP’s Mendoza Dillon and Asociados, has joined forces with Mendoza Gomez & Associates; agency founded by ad pioneer Nick Mendoza, as Director of Strategy Development.

Tropicana Products, Inc., a division of Quaker Tropicana Gatorade and PepsiCo, Inc. promoted Rick Gomez to chief marketing officer (CMO) of Tropicana. Gomez will continue to report to Tropicana President Greg Shearson.

Telephia reports that African-American and Hispanic mobile consumers were heavy cell phone users in Q3. The latest data from Telephia’s Customer Value Metrics report shows that the African-American demographic group used more than 1,200 voice minutes on average per month during the quarter. Hispanic cell phone users followed closely with 979 total voice minutes used on average per month in Q3.