Tropicana Products, Inc., a division of Quaker Tropicana Gatorade and PepsiCo, Inc. promoted Rick Gomez to chief marketing officer (CMO) of Tropicana. Gomez will continue to report to Tropicana President Greg Shearson.
Agency
Glazer’s Distributors Extends Hispanic Partnership @ Levenson & Hill Advertising.
Glazer’s Distributors has expanded its relationship with Dallas-based Levenson & Hill Advertising to include efforts focusing on Texas’ powerful Hispanic market.
Mission Foods @ Camelot Communications.
According to Jim Lucero / Hispanic Managing Director of Dallas-based Camelot Communications, the agency has been awarded the strategic development, communications and media planing/buying assignments for Mission Foods’ US Hispanic segment.
Sullivan – Director of Strategy Development @ Mendoza Gomez & Associates.
Andrés Sullivan, former Chief Creative Officer and Director of Advertising Services for WPP’s Mendoza Dillon and Asociados, has joined forces with Mendoza Gomez & Associates; agency founded by ad pioneer Nick Mendoza, as Director of Strategy Development.
Toyota Launches ‘Like you, with English and Spanish!’ Hybrid Super Bowl Ad.
Toyota will begin the advertising launch of the Camry, during one of America’s most popular sporting events — the 2006 Super Bowl. In celebration of the diverse appeal of the big game, Toyota has developed a “hybrid” commercial featuring English and Spanish to showcase the all-new 2007 Camry Hybrid that runs on gas and electrical power.
Amistad Media Group Closes Doors.
After more than 11 years serving the US Hispanic market as its leading media planning and buying agency, Austin-based Amistad Media Group has elected to close its doors as of January 31.
Modest December Gains Cap Solid Holiday Season for Retailers.
Consumers once again proved unflappable in the face of high energy prices as a late December shopping spree capped off another successful holiday season. According to the National Retail Federation (NRF), retail industry sales (which exclude automobiles, gas stations, and restaurants) for December increased a strong 5.7 percent unadjusted over last year and were flat seasonally adjusted from the previous month.
Congress Must Reduce Disparities in Domestic HIV/AIDS Program.
The National Minority Health Month Foundation (NMHMF) announces a broad-based national campaign aimed at encouraging the U.S. Congress to support the reauthorization and modernization of the Ryan White Comprehensive AIDS Resources Emergency (CARE) Act in 2006.
TNS Forecasts 5.4% Increase in US Advertising Spending & 10.4% For Hispanic for 2006.
Total U.S. advertising spending is expected to increase 5.4 percent in 2006 to $152.3 billion, according to the full-year forecast released by TNS Media Intelligence. This solid increase follows the estimated growth of 3.0 percent in 2005, as the U.S. economy continues on a stable course.
NRF – Forecasts 4.7% Growth for 2006 Retail Sales.
Facing new economic challenges in 2006, consumers may be forced to find new sources for spending power. The National Retail Federation (NRF) released its 2006 forecast, predicting that retail industry sales (which exclude automobiles, gas stations, and restaurants) will increase 4.7 percent from last year.
