La Agencia de Orcí & Asociados has promoted Dilys Tosteson Garcia from Chief Operating Officer & President to the post of Chief Executive Officer & President.
Agency
AHAA Applauds Univision and Telemundo’s Move to Join NTI.
Equitable measurement of the US Hispanic market’s television viewing preferences has been the goal of the Hispanic marketing and media industry since Nielsen began measuring Spanish-language television in the 1980s. Univision and Telemundo took another important step forward to achieve this by joining the Nielsen Television Index ( NTI ).
‘Assimilation’ No Longer Defines the Immigrant Experience.
“Don’t hold your breath waiting for immigrants to assimilate,” says Dr. Ines Poza, founder of Poza Consulting Services, when talking with clients interested in targeting Latinos. “It would be like waiting for the Pony Express — it’s gone with the last century.”
Goya Foods Marks 70th Anniversary With Expansion.
Goya Foods, Inc., the nation’s largest Hispanic-owned food company has added over 400 new products reaching a milestone of more than 1,500 offerings.
Rural Hispanics At A Glance.
Rural Hispanics at a Glance provides the latest information from the 2000 Census and other Federal data sources about Hispanics living in nonmetro counties.
DRM & Lopez Negrete in ‘Final Round’ for Hyundai.
The list is down to two agencies, Miami based Del Rivero Messianu and Houston based Lopez Negrete Communications.
Both agencies have been requested to work on a strategic initiative that was presented last week to determine the winner.
Ten New Year’s Shmooze-olutions For Business Leaders.
A new year is upon us. Time to think about your most important business relationships and to set some goals for 2006. In fact, according to sales consultant Richard Abraham, you should make this year the year of the “relationship.”
Hispanics Less Likely To Use Medication To Quit Smoking.
Hispanic smokers are nearly half as likely as white smokers to have ever used nicotine replacement therapies (NRTs) when trying to quit smoking, according to a recent study published by the American Journal of Health Promotion.
Hispanic Babies at Higher Risk for Severe Birth Defects.
The National Council on Folic Acid (NCFA) will observe National Folic Acid Awareness Week, January 9-15, 2006, by helping Hispanic women understand the benefits of increasing folic acid consumption as a part of their regular diet.
Escamilla Joins Anita Santiago Advertising.
Sofia Escamilla will be joining Sta. Monica, CA based Anita Santiago Advertising as their new Media Director.
Ms. Escamilla will be joining the agency on Monday, departing from her post as Media Director of Los Angeles based la Agencia de Orcí.
Bustos Named To National Association of Broadcasters Board.
According to Radio & Records Magazine, Amador Bustos the Bustos Media Chairman takes over the seat vacated by Border Media Partners EVP Miguel Villarreal, who relinquished his position on the NAB board.
Baby Boomers Approach Age 60: From the Age of Aquarius to the Age of Responsibility.
As the oldest of the nation’s 75 million baby boomers approach the age of 60, a Pew Research Center survey released finds many are looking ahead to their own retirement while balancing a full plate of family responsibilities – either raising minor children or providing financial and other forms of support to adult children or to aging parents.
Pilot Panel Of The Arbitron/Vnu Single-Source National Research Service.
Arbitron Inc. and VNU announced that Unilever United States – which spends approximately 600 million dollars for advertising on measured media – has signed a subscription agreement to the pilot panel of ‘Project Apollo,’ the single-source, national research service based on Arbitron’s Portable People Meter (PPMSM) system and ACNielsen’s HomeScan technology.
GlaxoSmithKline @ Casanova Pendrill.
GlaxoSmithKline has selected Costa Mesa, CA based Casanova Pendill to handle the Hispanic marketing responsibilities for a product launch and several package goods brands.
