Agency

Hispanic Public Relations Association Announces 2006 Officers.

The Hispanic Public Relations Association (HPRA) announces that Romina Bongiovanni, western region manager at Edelman Diversity Solutions, is returning this year to lead the organization, while Leticia Rhi Buckley, the director of marketing and communications for the Music Center – Performing Arts Center of Los Angeles County takes on the Vice President role.

Oldest Baby Boomers Turn 60!

In 2006, the oldest of the baby boomers, the generation born between 1946 and 1964, will turn 60 years old. Among the Americans celebrating their 60th will be our two most recent presidents, George W. Bush and Bill Clinton. Other well-known celebrities reaching this milestone include Cher, Donald Trump, Sylvester Stallone and Dolly Parton.

Worldwide Telecom Industry Growth Expected In 2006.

The global telecommunications industry revenue will reach $1.2 trillion by the close of 2006, with continued strong growth in wireless communications leading the way, says a new market analysis report from Insight Research. According to the new industry study, wireless revenue will approach almost 49 percent of all telecommunications services revenue by the close of 2006 and will grow to 55.6 percent of all telecommunications industry revenue by 2010. By the beginning of 2006, over 1.8 billion subscribers worldwide will be depending on mobile wireless telephones.

More Companies Bolstering Diversity.

In a new survey, career publisher Vault Inc. and internship organization INROADS found that over 65% of major corporations polled have established committees to promote diversity at their companies.

Hispanic Marketing Grows Up: Exploring Perceptions and Facing Realities.

Juan Faura, a multicultural advertising specialist and best-selling book author, has a new book coming out February 1st: Hispanic Marketing Grows Up: Exploring Perceptions and Facing Realities. This book aims to be an incredible resource for many, offering an insightful look at a population that by 2045 will make up one of every four Americans: Hispanics.

2005 National Latino Survey.

The Latino Coalition released the results of the 2005 National Latino Survey.

The Occupational Status & Mobility of Hispanics.

Hispanics and whites perform different types of work in the labor market. Moreover, the occupational divide between the two largest segments of the labor force appears to be widening. The occupations in which Hispanics are concentrated rank low in wages, educational requirements and other indicators of socioeconomic status.

Effects of Alcohol Advertising Exposure on Drinking Among Youth.

The causes of alcohol use among youth, including older children, adolescents, and young adults, are a major public health concern. Drinking among youth can result in a panoply of negative consequences, including poor grades, risky sex, alcohol addiction, and car crashes. Drinkers younger than 21 years, who consume approximately 20% of all alcoholic drinks, imbibe more heavily than adults per drinking episode and are involved in twice as many fatal car crashes while drinking. The problem is getting worse, with youth initiating drinking at an earlier age on average than they did in the past.

Consumer Electronics Not Just About Cool Products Anymore.

The same consumer technology industry that is selling digital devices at a record rate is failing miserably at selling the additional products, services, and content that bring those devices to life.

Don’t Mess with Texas Celebrates 20th Anniversary.

As the “Don’t Mess with Texas” campaign prepares to release a celebrity-packed 20th Anniversary campaign for 2006, the Texas Department of Transportation (TxDOT) is issuing a mantra to combat the state’s stubborn littering tendencies — “Real Texans Don’t Litter.”

Fisher-Price Celebrates Holiday Tradition With Little People Tres Reyes Magos Playset.

Fisher-Price celebrates Latino holiday traditions this year with a brand-new, limited-edition Little People playset of Los Tres Reyes Magos (The Three Kings). The eight-piece set, which includes figures of the Three Kings, a Latino family of four carrying gifts, and a camel, went on sale mid-December at 270 Wal-Mart stores, primarily in the Southwest.

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