Agency

Lopez Negrete Communications celebrated its 20-year anniversary on November 4, 2005. The company’s success in media, advertising, direct mail, interactive marketing and public relations exemplifies its unmatched ability to recognize and respond to the growing needs of the Hispanic community and to assist major marketers in reaching out to this increasingly powerful constituency.

Diageo’s Johnnie Walker has named New York based Wing Latino its Hispanic AOR for all brands. According to Gary Galanis Vice President Communications Diageo North America, the account was transferred to Wing Latino from The Vidal Partnership after an assessment by the client of consolidated all brands at one agency was contemplated.

In a glitch it said was related to an “internal software upgrade,” Nielsen Media Research late Wednesday informed clients it would delay the release of Hispanic TV ratings for Tuesday, Nov. 1. Nielsen did not disclose the nature of the glitch, but said it resulted in “an incomplete collection of data” for that day, adding that it does not expect the problem to happen again. Nielsen error, which affects both national and local ratings, would contribute to indefinite delays for some markets.

Continuing its significant commitment in the growing Latino community, Anheuser-Busch Inc. will increase its 2006 Latino media budget by 66 percent to more than $60 million. The most significant investment comes in the area of national media spending that will increase three times the 2005 levels to more than $30 million.

Hispanic Americans are two to three times more likely than the general population to turn to television as their primary source for entertainment-related information, according to the results of GfK NOP’s Hispanic OmniTel Media and Entertainment Study. The survey also found that Hispanics prefer to watch news magazines and sitcoms over other primetime television formats.

Nissan North America, Inc. (NNA) is reinforcing why the 2006 Altima is out of the ordinary through its new Hispanic advertising campaign, “Icons,” featuring iconographic images to demonstrate that the mid-size sedan goes beyond the expected. The television spots debuted on Thursday, Nov. 3 during the live airing of the Latin Grammy’s on Univision.

Hurricane Katrina has forged a strong consensus among America’s major racial and ethnic groups to eliminate poverty in America, according to a new multilingual poll. The storm and its aftermath also shook public confidence in the U.S. government’s capacity to handle catastrophes, including a terrorist attack.

One Economy may not be a household name yet. But in five short years, the organization already has become the most impactful technology-based nonprofit in the United States.

One Economy, whose mission is to maximize the potential of technology to help low-income people improve their lives and enter the economic mainstream, marked its five-year anniversary by introducing two annual awards at a gala celebration at the Waldorf Astoria Hotel in New York City.

The event held on October 19th featured award presentations to Actor Edward James Olmos, HOY Newspaper President Gisselle Acevedo-Franco, KABC-TV Los Angeles Anchor Henry Alfaro and Verizon Communications.

Hispanics in the U.S. combine the emotional cultural connections they bring from their countries with U.S. mainstream culture to create their own unique cultural dimensions. Many of these cultural dimensions are subjective perception of life, values and beliefs that have been forged over time in their countries of origin and adopted by the communities where they originally came from.

Responding to concerns over the lack of data on Georgia’s fastest-growing community, the National Council of La Raza (NCLR), the largest Hispanic civil rights and advocacy organization in the U.S., released Latinos in Georgia: A Closer Look, a demographic analysis of Georgia’s Latino community, which grew almost 300% from 1990 to 2000.

Despite the very challenging response rate environment of the last several years, Scarborough has achieved significant response/return rate increases in each stage of our three-instrument, telephone-followed-by-mail survey approach.

Jose Cancela, Principal of Hispanic USA Inc. announced the creation of Sunrise Communications which plans to raise investment capital to fund a radio and television enterprise in a democratic post-Castro Cuba.