Agency

Telemundo announced it will be honored with a MANA Corporation of the Year Award, at MANA’s “Las Primeras Awards Gala” to be held this Thursday, October 13, 2005 at the National Museum of Women in the Arts in Washington D.C. Telemundo is being recognized for its efforts to promote self-esteem among Latinas through its telenovela, La Mujer en el Espejo. The star of the show, Colombian actress Paola Rey (La Mujer en el Espejo, Pasión de Gavilanes,) will be present to receive the award and Telelmundo’s own Candela Ferro (Decisiones, Miss Universe, Tsunami Benefit) will host the event.

Girl Scouts of the USA has elected Patricia Diaz Dennis as its new Chair of the National Board of Directors. As the highest volunteer position in the organization, Diaz Dennis was selected on the basis of her long-standing commitment to Girl Scouting, as well as her ability to provide leadership, vision, and support to the world’s preeminent organization dedicated solely to girls.

Language and culture is becoming an increasingly important matter, in marketing to the Hispanic population. Due to differing levels of acculturation; different Hispanics understand different things. There are three different groups or categories that Hispanics can be placed into; Hispanic dominant, intercultural, and assimilated.

Without cognitively recognizing it, humans are subject to their language. Though all humans experience these parameters, there are differences in the actual languages spoken. This phenomenon poses several problems and opportunities for the Hispanic consumer market. Language molds the way people think (Koslow, Shamdasani, and Touchstone: 1994), how they identify themselves and therefore the way in which people strategize for the Hispanic market.

Communication issues related to Spanish and English speaking populations create challenges for the marketing industry. The marketing department that can identify and successfully overcome these identified communication barriers can be successful in targeting the Hispanic communities using the language and the cultural identity that contribute to their purchasing decisions.

How Hispanics identify themselves, use reference groups, and perceive labels have many implications in marketing. Why is it important that you as a marketer understand these? The relationship between them has an impact on Hispanic consumer behavior and purchasing decisions.

The division between the two columns of this paper represent the division U.S. Hispanics feel as they establish their identity and role as a Hispanic consumer in an American economy. There is a division between the English and Spanish language.

There’s just something else to Hispanics that makes them not only a prized, targetable market, but also an impressive culture to understand and appreciate. It could be the richness in the music, art and architecture, or the passion and insight within the voice of a Hispanic, the warmth, or even the historical ties that formed the roots of some opinions and beliefs. Whatever the charm may be, this is a culture that brings new demands and new needs to U.S. producers and consumers. Keen insight, understanding, and appreciation for the culture must be finely tuned in order to successfully reach this up-and-becoming-trillion-dollar market.

The study of cultures is a complex field. The American community frequently does not spend appropriate time or effort to learn about the people who share their daily lives. If those people speak a different language or look different, the community can react by labeling all persons who speak that language or look differently with general and sometimes negative labels. This lazy behavior, speaking generally about persons with different cultural values and attributes, exposes the lack of education and sensitivity of the person or group of persons making such statements.

The way people organize and create words that convey thoughts, emotions and understanding has long been a source of interest for social scientists. Throughout the years, it has been realized that language is more than just a way to exchange words and thoughts, but a way to convey cultural identity and connection. This paper will focus on the roles of code-switching, the Sapir-Wharf theory and cultural memory, and how they relate to language and the Hispanic market.

According to Inside Radio magazine, recently-hired Penny Nance says the site’s designed to “educate the public” about the laws, help them file complaints – and even track the status of complaints. But it certainly puts broadcasters on notice that the Commission’s raising the alert level (it “vigorously enforces the law”).

Double Fusion has released findings of a Nielsen Interactive Entertainment study indicating that advertising in video games has a significant influence on purchase decisions and brand recall.