Agency

More than 100 Latinas are being featured in a new Sacramento museum exhibit, celebrating their success, achievements and telling their story of significant contributions to California’s history. A steering committee of Hispanic leaders identified, researched and collected artifacts, photographs, and other items that can be seen on display.

Doesn’t seem like that long ago when hanging out that shingle was all it took to create a deluge of human contact.

There are 43,530,000 Hispanics living here in the U.S.A. According to the 2004 Synovate Hispanic Market Report, 67% of Hispanics say that they feel more comfortable speaking Spanish, 19% indicated they preferred English, while 14% said that they felt comfortable speaking both languages. Where do I fit in?

Understanding the relationship between language, culture, and human experience is certainly a powerful tool for marketers in the unique socio-cultural marketplace that we find ourselves in today.

I recently returned to the United States after a four-year stay in Italy. Culture shock has taken various forms, but none quite as evident as my newfound inability to express certain concepts in my own language. Last week, my roommate asked if I had called the cable company as I had promised I would. I certainly intended to call, but because of other things I hadn’t. The concept and the words I wanted to express to her were clear in my head, in Italian. “Non ci sono riuscita”, loosely translated as “I wasn’t able to.” However, if you understand the Italian language you know that “I wasn’t able to” is insufficient as a translation. The Italian verb riuscire in the negative form indicates that you truly wanted to do something. It means you tried to do it, you gave it your best, but for some reason you failed. The simple fact that you attempted to accomplish the goal nullifies the failure. English, however, doesn’t differentiate between failures. Either you do something or you

The marketing implications of language and culture: Exploring some of the identified language and cultural issues associated with communications between English-speaking marketing professionals and Spanish-speaking consumers.

The Kellogg Company announced the line up for its 2005 Musi Kellogg’s Concert Tour that will support education within the Hispanic community through partnerships with the Cesar E. Chavez and Celia Cruz Foundations.

In celebration of its fifth anniversary, Hispanic PR Wire has relaunched its bilingual news Website, http://www.HispanicPRWire.com , with a new look and powerful features for journalists, marketers and consumers alike.

Trimaran Capital Partners announced it has entered into a definitive agreement to purchase El Pollo Loco from American Securities Capital Partners L.P. The transaction, whose value was not disclosed, is expected to close during the fourth quarter.

Private Label fast-moving consumer goods continue to steadily increase their share of the global marketplace, according to The Power of Private Label 2005 Executive News Report released today by ACNielsen. Based on ACNielsen data collected from 14 product areas containing 80 categories in 38 markets, Private Label goods comprise 17% of total value sales for the 12 months ending the first quarter of 2005, up from the 15% level found in a similar ACNielsen report published in 2003.