Agency

Private Label fast-moving consumer goods continue to steadily increase their share of the global marketplace, according to The Power of Private Label 2005 Executive News Report released today by ACNielsen. Based on ACNielsen data collected from 14 product areas containing 80 categories in 38 markets, Private Label goods comprise 17% of total value sales for the 12 months ending the first quarter of 2005, up from the 15% level found in a similar ACNielsen report published in 2003.

In a hotly contested race that pitted a mustached man and his mule against a trio of animated elves, a battery-operated bunny and a handful of dancing raisins, to name a few, America’s coffee lovers voted with their taste buds, choosing substance over style and authenticity over snap, crackle and pop, to elect Juan Valdez, the front man for the National Federation of Coffee Growers of Colombia, as their Favorite Advertising Icon in the 2005 Advertising Week poll.

Puntorojo Communications, a newly formed venture based in Los Angeles, California, brings to life a concept long forgotten by general market agencies: The creation of their own Hispanic division.

Círculo Creativo del Mercado Hispano held a Young Creatives competition at the semi-annual Association of Hispanic Advertising Agencies conference in New York. Various creatives teams from across the country participated.

With the 2006 auto models rolling into the showrooms shortly, Nielsen Monitor-Plus takes a closer look at how the automotive industry distributes its advertising dollars.

Scarborough Research released an analysis of Hispanics in the U.S. and key emerging local markets for Hispanic consumers. The study unveiled five key Hispanic consumer segments, and then applied their characteristics to a local market analysis to identify the “next tier” of Hispanic cities.

U.S. Hispanics and non-Hispanics see brands differently, according to a study released today by Encuesta, Inc. “Americanos Poll: Favorite Brands Study 2005” compares how U.S. Hispanics and non-Hispanics perceive brands, including which they consider best overall, most trustworthy, most caring about the community, and best in advertising.

The Pew Hispanic Center reported Tuesday that the number of illegal immigrants entering the country is increasing despite tighter border security. “The Pew Center report highlights in concrete terms what has become glaringly apparent — the U.S. immigration system is fundamentally broken,” said Deborah Notkin, president of the American Immigration Lawyers Association.

At the heart of Hispanic Marketing Communication lies a fundamental question: what does it mean to be “Hispanic”? The term is problematic for those attempting to define and understand this very heterogeneous group. The terms Hispanics use to identify themselves are important. More important, however, is an understanding of why they choose these definitions. Marketers must recognize how Hispanics define themselves in order to understand their consumer behaviors. (By Holly McGavock – Master’s Candidate, Integrated Marketing Communication ay Florida State University).

The rapidly aging global workforce – caused mainly by the number of retirement-eligible employees continuing to work – is both a challenge and major opportunity for corporations, according to a report released by The Conference Board.

Information Mapping, Inc. (IMI) announced results from a recent survey concerning emailing within the workplace. Significant findings revealed that 80% of those surveyed deem email writing skills are ‘extremely’ or ‘very’ important to the effectiveness of doing their jobs. The results also showed excessive time is spent reading and writing emails, with approximately 65% spending from 1 to 3 hours per day doing each.

Bank of America announced the establishment of a 24-member National Community Advisory Council (NCAC), comprised of nationally prominent leaders in community development, to address critical issues affecting affordable homeownership, economic development and the revitalization of the nation’s distressed and under-served communities.