Agency

The American Advertising Federation (AAF) announced the winners of the prestigious Mosaic Awards honoring companies that are at the forefront of advertising to the ethnic consumer, as well as those that incorporate the spirit of the AAF Mosaic Principles and Practices into their corporate philosophies.

The Association of Hispanic Advertising Agencies (AHAA), will host its 19th semiannual conference: Breaking Barriers, at New York’s Hilton Hotel, September 28 to 30, 2005. More than 500 leading Hispanic advertising minds are expected to gather in New York to participate in two full days of workshops, discussions and roundtables designed to challenge conventional thinking about how to reach the cultural, linguistic and ethnic diversity of Hispanic consumers.

GfK NOP announced results from its 2005 Roper Youth Report that show 55% of today’s youth saying they have their own way of doing things and are comfortable with and cling fiercely to their individuality.

A new report by the Toms Rivera Policy Institute(TRPI) at the University of Southern California (USC) estimates the bilateral relationship in2002 between California and Mexico was worth an estimated $159 billion per year and an additional 200,000 jobs to the state. The report, The Economic Impact of the Mexico-California Relationship, analyzes U.S. Department of Commerce, U.S. Census and other governmental sources to determine the impact of trade, investment and tourism as well as the demographics and fiscal effect of the Mexican-origin population in the state.

Nike is using soccer vending machines in Singapore to sell soccer balls as a means to promote the sport and brand their equipment.

The Bravo Group announced the appointment of Graham Hall as Chief Insights Officer. Bassell noted that when account planning was first introduced as a marketing discipline in the U.S. from its origins in the U.K. over a decade ago, many of the general market agencies that stand today as planning and creative powerhouses – including Weiden+Kennedy, Fallon and Crispin Porter Bogusky to name just a few – worked with a handful of notable U.K. planners to accelerate the development process.

Progressive Direct has appointed Zubi Advertising as its Hispanic advertising agency of record. Zubi’s work will focus on establishing consumer brand loyalty within the U.S. Hispanic market for Progressive Direct.

Verizon Communications announced a new Spanish-language advertising campaign to promote Verizon Online DSL, an entry-level service for as low as $14.95 per month.

This campaign is aimed at predominantly Spanish speaking dial-up and first-time Internet users to educate them about the benefits of signing up for Verizon broadband service.

The National Advertising Review Council (NARC) announced key initiatives for the Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus (CBBB).

Masterfoods USA announced its snack brands are embarking upon an agency review for its Hispanic advertising business.

“Masterfoods USA is looking for a strong agency partner that has the creativity and experience to effectively touch the Hispanic community,” said Michele Kessler, vice president of marketing.