Agency

A fairly simple formula can be applied to American consumers: the more money in, the more money out. People with high incomes spend more than the general population in virtually every major expenditure category. When incomes increase, net worth also climbs. Those Americans with higher incomes are therefore accumulating assets with significant value (primarily a home) and saving more than the average American household.

In the just released book, Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work, some of Ipsos Loyalty’s top researchers challenge conventional wisdom, debunk 53 accepted practices and offer tested strategies to set businesses back on track. The Ipsos authors concentrate on six strategic business areas including management practices, loyalty programs, and profitability.

Nielsen Media Research reported updated universe estimates for Hispanic, African American and Asian Americans in its local television markets.

Boxing Middleweight Champion and entrepreneur, Oscar de la Hoya announced a partnership with Remy Cointreau USA. The US importers of Remy Martin Fine Champagne Cognac will collaborate with de la Hoya and world class boxing through Golden Boy Promotions and strengthen a shared commitment to the community with the Oscar de la Hoya Foundation.

A new study released by the Congressional Hispanic Caucus Institute’s (CHCI) HOGAR (Spanish word for home) Initiative suggests that a combination of factors that complement Hispanics strong desire for homeownership and strong work ethic, have helped increase the U.S. Hispanic homeownership rate; from 46.1% in September 2003 to 49.7% in March 2005.

All Hispanic buying for broadcast (Network & Cable TV, Local TV, Local Radio, Network Radio, and On-line) will be conducted by Tapestry.

Zubi Advertising announced the resignation of their Masterfoods U.S.A. account due to a steady decline in the client’s interest towards marketing to U.S. Hispanics.