Verizon Communications announced a new Spanish-language advertising campaign to promote Verizon Online DSL, an entry-level service for as low as $14.95 per month.
This campaign is aimed at predominantly Spanish speaking dial-up and first-time Internet users to educate them about the benefits of signing up for Verizon broadband service.
The National Advertising Review Council (NARC) announced key initiatives for the Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus (CBBB).
Masterfoods USA announced its snack brands are embarking upon an agency review for its Hispanic advertising business.
“Masterfoods USA is looking for a strong agency partner that has the creativity and experience to effectively touch the Hispanic community,” said Michele Kessler, vice president of marketing.
A fairly simple formula can be applied to American consumers: the more money in, the more money out. People with high incomes spend more than the general population in virtually every major expenditure category. When incomes increase, net worth also climbs. Those Americans with higher incomes are therefore accumulating assets with significant value (primarily a home) and saving more than the average American household.
In the just released book, Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work, some of Ipsos Loyalty’s top researchers challenge conventional wisdom, debunk 53 accepted practices and offer tested strategies to set businesses back on track. The Ipsos authors concentrate on six strategic business areas including management practices, loyalty programs, and profitability.
Nielsen Media Research reported updated universe estimates for Hispanic, African American and Asian Americans in its local television markets.
Boxing Middleweight Champion and entrepreneur, Oscar de la Hoya announced a partnership with Remy Cointreau USA. The US importers of Remy Martin Fine Champagne Cognac will collaborate with de la Hoya and world class boxing through Golden Boy Promotions and strengthen a shared commitment to the community with the Oscar de la Hoya Foundation.
A new study released by the Congressional Hispanic Caucus Institute’s (CHCI) HOGAR (Spanish word for home) Initiative suggests that a combination of factors that complement Hispanics strong desire for homeownership and strong work ethic, have helped increase the U.S. Hispanic homeownership rate; from 46.1% in September 2003 to 49.7% in March 2005.
All Hispanic buying for broadcast (Network & Cable TV, Local TV, Local Radio, Network Radio, and On-line) will be conducted by Tapestry.
