Agency

“National Singles Week” was started by the Buckeye Singles Council in Ohio in the 1980s to celebrate single life and recognize singles and their contributions to society. The week is now widely observed during the third full week of September (Sept. 18-24 in 2005) as “Unmarried and Single Americans Week,” an acknowledgment that many unmarried Americans do not identify with the word “single” because they are parents, have partners or are widowed.

Latino children are three times more likely to be placed in foster care than whites*, according to Ruth Massinga, president and CEO of Casey Family Programs, who addressed members of the Congressional Hispanic Caucus during a luncheon in Washington, D.C.

Hispanics comprise one of the youngest segments of the U.S. population, with a third of the population under 18 years of age. The greatest risk for becoming dependent on drugs occurs between the ages of 15 and 29, according to Drug Use Among Racial/Ethnic Minorities, a 2003 report issued by the National Institute on Drug Abuse.

MasterBrand Cabinets, Inc. has assigned Conexión Public Relations to guide them in their efforts in reaching the growing Hispanic homeowner market segment.

Lopez Negrete has formed a direct marketing department to service existing and prospective clients. The department offers a full range of services, including direct mail, direct broadcast, telemarketing, digital and alternative media.

Hispanics are growing in importance to the automobile market and the after-market, according to a study by The Media Audit.

Walgreens has teamed up with renowned Beverly Hills cosmetic surgeon Dr. Jan Adams to launch the Dr. Jan Adams Women of Color Total Skin Care System available exclusively at Walgreens stores nationwide. The new line was developed to meet the unique skin care needs of women with medium to dark skin tones.

The Census Bureau is conducting its 2005 National Census Test to study issues such as the possibility of a questionnaire in two languages along with design changes meant to be user-friendlier. In addition to the traditional method of completing and mailing back questionnaires, some households will also be given the opportunity of filling out their questionnaire on the Internet.

The Home Depot announced the launch of a new Hispanic color palette named Colores Orígenes. Capturing the richness of colors influenced from Latin America and the Caribbean, the vibrant palette will feature more than 70 colors. The color palette is the first of its kind and was created after research demonstrated that consumers would welcome a paint line that reflects Hispanic culture, with Spanish names to provide inspiration through a collection of shades they can relate to visually.

If you’ve been to a Sedano’s Supermarket in the month of August, you may have seen hundreds of paper balloons taped to their walls and windows. Hopefully you bought one. If you did, you helped in the fight against cancer. For the fourth consecutive year, all Sedano’s Supermarkets are participating during the months of August and September in a paper balloon sales campaign to help raise funds and awareness for The Leukemia & Lymphoma Society’s Light The Night Walk.

Fifty-nine percent of U.S. in-market vehicle shoppers say that gas prices have either changed their minds or strongly influenced purchase decisions, according to the August 2005 AutoVIBES, a monthly automotive study from Harris Interactive and Kelley Blue Book Marketing Research tracking consumer automotive buying intentions.

When it comes to cars, trucks and motorcycles, more Americans are interested in design, performance and technology than in being environmentally conscious, according to data just released by Mediamark Research Inc. (MRI).