Agency

Zubi Advertising announced the resignation of their Masterfoods U.S.A. account due to a steady decline in the client’s interest towards marketing to U.S. Hispanics.

“National Singles Week” was started by the Buckeye Singles Council in Ohio in the 1980s to celebrate single life and recognize singles and their contributions to society. The week is now widely observed during the third full week of September (Sept. 18-24 in 2005) as “Unmarried and Single Americans Week,” an acknowledgment that many unmarried Americans do not identify with the word “single” because they are parents, have partners or are widowed.

Latino children are three times more likely to be placed in foster care than whites*, according to Ruth Massinga, president and CEO of Casey Family Programs, who addressed members of the Congressional Hispanic Caucus during a luncheon in Washington, D.C.

Hispanics comprise one of the youngest segments of the U.S. population, with a third of the population under 18 years of age. The greatest risk for becoming dependent on drugs occurs between the ages of 15 and 29, according to Drug Use Among Racial/Ethnic Minorities, a 2003 report issued by the National Institute on Drug Abuse.

MasterBrand Cabinets, Inc. has assigned Conexión Public Relations to guide them in their efforts in reaching the growing Hispanic homeowner market segment.

Lopez Negrete has formed a direct marketing department to service existing and prospective clients. The department offers a full range of services, including direct mail, direct broadcast, telemarketing, digital and alternative media.

Hispanics are growing in importance to the automobile market and the after-market, according to a study by The Media Audit.

Walgreens has teamed up with renowned Beverly Hills cosmetic surgeon Dr. Jan Adams to launch the Dr. Jan Adams Women of Color Total Skin Care System available exclusively at Walgreens stores nationwide. The new line was developed to meet the unique skin care needs of women with medium to dark skin tones.