While rising temperatures and back-to-school shopping brought consumers out of the sun and into the stores, the retail sector saw mixed results in August, according to the NRF Retail Executive Opinion Survey. Despite increased traffic (50.0), strong sales (56.3) and a jump in the average transaction per customer (59.4), the Retail Sector Performance Index dipped slightly in August, down 1.6 points to 53.3 from the previous month’s reading. (The RSPI measures retail executives’ evaluations of monthly sales, customer traffic, the average transaction per customer, employment, inventories and a six-month-ahead sales outlook expectation. The RSPI is based on a scale of 0.0-100.0 with 50.0 equaling normal.)
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U.S. Hispanics Entertain At Home.
A recent study conducted by ICR reports that when compared to the general population, U.S. Hispanics are more likely to purchase media and entertainment products for the home. This finding includes DVR’s, cable products, video game systems, video games, movies and music.
LA’s Diversity Showcased During Hispanic Heritage Month.
Los Angeles celebrates Hispanic Heritage Month — Sept. 15 to Oct. 15 — con mucho entusiasmo. Timed to coincide with several important events — Mexican Independence Day (Sept. 16), Central American Independence Day in Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua (all on Sept. 15), and Dia de la Raza (Oct. 12). Events are planned all over the city — large and small, festive and somber.
Mexican Olympic Team Taps Budweiser For Olympic Sponsorship.
Budweiser and the Mexican Olympic Committee announced the beer brand’s sponsorship of Mexico’s Olympic Team. The partnership provides the country’s Olympic hopefuls with valuable financial support to help with training for the upcoming 2006 Olympic Winter Games in Torino and 2008 Olympic Games in Beijing.
The New Sprint Opens For Business.
Sprint opened for business under a new brand, designed not only to increase the loyalty of its 40 million customers, but also to aggressively capture new customers by offering choice and flexibility. The resounding answer to virtually all of their questions will be, “Yes you can.”
Radiovisa Radiothon To Benefit Victims Of Hurricane Katrina.
Radiovisa will host an all day radiothon on Thursday, September 8th, 5:00 am – 7:00 pm PT, to benefit the victims of Hurricane Katrina. The live broadcast will air on Radiovisa 830 AM KMXE Los Angeles and across the Radiovisa Network.
Univision Hurricane Katrina Fundraiser.
Univision Communications Inc. partnered with the American Red Cross to assist in fundraising efforts aimed at helping those in need due to the devastation resulting from Hurricane Katrina. Univision Communications enlisted its entire platform of media outlets in order to reach out to all constituents interested in contributing to the fundraising efforts.
Broadcasters Commit $100 M To Hurricane Relief Fund.
The National Association of Broadcasters announced that local radio and television stations across America will raise a minimum of $100 million for victims of Hurricane Katrina.
