ALDO, a global fashion footwear and accessories brand and retailer, and YouthAIDS, an HIV/AIDS education and prevention initiative, have partnered to create an international fundraising and awareness campaign to educate and prevent HIV/AIDS among teenagers and young adults.
Agency
Latin Rap Conference Attracts Latin Music Pioneers & Top Music Executives.
The “Who’s Who” in the music industry will descend on New York City on September 20 to kick off the third edition of the Latin Rap Conference (LRC) at Latin Quarters.
7-Eleven @ Omnicom.
7-Eleven, Inc. has chosen Omnicom Group to handle integrated marketing communications, including advertising, promotions and point-of-purchase. Omnicom subsidiaries Tracy Locke, TPN, Dieste Harmel & Partners and The Integer Group have formed FreshWorks, a virtual agency specifically designed to service the 7-Eleven business.
Tween Power.
Not many 9-14 year olds work, and those that do don’t make much money, but a new report finds that “tweens” are avid consumers — and they say they influence their parents’ bigger ticket purchases, including computers.
Hostess ‘Con Sabor Latino’.
Casanova Pendrill announced the launch of an integrated Hispanic campaign for its client, Interstate Bakeries Corporation and its new Hostess brand product line. The new product line, dubbed “Las Delicias de Hostess,” was developed specifically for the U.S. Hispanic market.
H&R Block To Hire More Than 5,000 Bilingual Spanish-Speaking Tax Professionals.
H&R Block, the nation’s leading tax services provider, has announced plans to hire more than 5,000 bilingual, Spanish-speaking tax professionals nationwide for the 2006 tax season in response to the company’s 10 percent growth in Latino clientele.
