Agency

HispanicAd.com sent out an editorial pieces regarding the increasing number of US Hispanic creative professionals offering their potentially negative opinions of the US Hispanic Market creative process, the limitations imposed by advertisers and the lack of sophistication of our consumers. The opinions about the unsophisticated nature of our industry and consumers are being parleyed in creative magazines South of the border. In a effort to be fair, we will publish ALL comments on our editorial piece. Read them and you decided.

Texas has now joined Hawaii, New Mexico and California as a majority-minority state, along with the District of Columbia, the U.S. Census Bureau reported.

BellSouth announced the launch of Hispanic and African American advertising campaigns to support its simplified pricing structure for new residential BellSouth FastAccess customers.

Mothers Against Drunk Driving (MADD), in partnership with The Advertising Council, announced the launch of a new national public service advertising (PSA) campaign designed to increase awareness among Hispanic parents and caregivers about the consequences of underage drinking.

Industry insider have confirmed that after the merger between Sprint and Nextel, The Vidal Partnership will be handling the Nextel portion of the business for the Hispanic Market.

With more and more dollars being spent trying to reach Hispanic and multicultural consumers, there’s a tug of war being waged between specialty ad agencies and general market agencies—for both talent and billings.

Few marketers know a thing about using radio and TV interviews to promote their products and generate sales. Which comes as no surprise since media interviews are among the most effective yet least known marketing methods you could ever use.

Carlos Mendez steps into the ring as EVP, Chief Creative Officer at Castells & Asociados. Poised to rev up the agency’s solid creative department, Carlos exudes the confidence of the seasoned pro he is with many distinctive, successful campaigns under his belt that have garnered major industry accolades.

How do you make yourself stand out in a crowd of job seekers competing for the same position? Hiring managers nationwide shared the most unconventional methods job seekers used to grab their attention in CareerBuilder.com’s latest survey “How to Get in the Front Door.”

There is a strong moral and business case for corporate responsibility. The moral case speaks for itself: it is simply about doing the right thing. The business case is that businesses perform best when they play a strong role in the communities they operate, for example, by encouraging their employees to do volunteer work.