Hanes announced it will expand its “Look Who We’ve Got Our Hanes on Now” campaign with two stylish Latin entertainment personalities. The beautiful Mexican singer and soap opera actress, Aracely Arambula, and the charming Mexican ranchera balladeer and actor, Pablo Montero, will appear in a series of television commercials on Spanish language television.
Agency
Ingrid Otero Smart Leaves Mendoza Dillon.
Ingrid Otero-Smart President/COO of Mendoza Dillon has decide to leave the agency after 18 years of service to pursue new opportunities.
The Bravo Group Adds & Promotes.
The Bravo Group announced the appointment of Delia deLisser as a new Group Account Director, and the promotions of Tracy Decker to VP, Media Director and Yvonne Montanino to Associate Director, Strategic Planning & Research.
Girl Scouts Encourages Young Latinas To Stay Connected.
About 500 Girl Scouts, family members and volunteers have joined forces to address the specific needs of young Latinas at Girl Scouts of the USA’s fifth National Latina Conference, which took place July 14 through July 17 in Uniondale, N.Y. in partnership with Girl Scouts of Nassau County. The 2005 National Latina Conference is sponsored by Bank of America and has the theme “Connect to Friends, Family and Envision the Future.”
‘La Guia para el Bienestar’ Dulcolax Promotion Living Healthier.
To help inspire Hispanic women to take the healthy lifestyle plunge, talk show host Cristina Saralegui and Dra. Maritza Fuentes are teaming up to raise awareness about health and fitness issues that are rarely discussed.
Daisy Exposito sighting ….. in Las Vegas.
For someone apparently away from the business, advertising icon Daisy Exposito-Ulla keeps herself pretty busy. As Ad Age recently put it, the former leader of the Bravo Group – who shook the industry with her resignation last November – has kept herself involved with advertising organizations and participating in major marketing events.
Most recent sighting?
Beer and Bling: Drinkers Are More Likely To Be 21-34 & Affluent.
Scarborough Research released an analysis of beer consumers (ages 21+), which indicates that today’s beer drinkers are more likely to be between the ages of 21-34 and affluent.
Chief Executives’ Confidence Declines.
Chief executives across the United States are less confident about the state of the economy now than they were in the first quarter of this year, The Conference Board reports in its latest survey of CEOs.
Minority Impacts On The Workplace.
According to the U.S. Census Bureau, Hispanics are the largest minority group in the country, a trend that is having a great impact on American workplaces and the ways companies manage their workforces.
2005 Ad Age Hispanic Fact Pack.
Advertising Age has just published their second annual Hispanic Fact Pack offers valuable, hard-to-find data about demographic trends, marketer spending by category and company, Hispanic media and an expanded ranking of the top 50 Hispanic ad agencies.
AOL/Roper U.S. Hispanic Cyberstudy Says……
U.S. Hispanics with Internet access at home are rapidly adopting broadband, with half of online Hispanics going online over high-speed connections at home, according to the third annual AOL/Roper U.S. Hispanic Cyberstudy. That’s on par to the share of the general online population with broadband at home, and comes despite the fact that Hispanics are relatively newer to the Internet, the survey found.
