Casa Naranja is a networking firm founded to meet the lifestyle needs of the modern Latin American woman. Beginning in June, the company will host exclusive monthly events at different New York City venues. Casa Naranja’s services include resource and networking development; planning, hosting and fundraising for events; and an e-zine and members-only concierge guide.
Agency
U.S. Advertising Spending Rose 2.4% In Q1 2005.
Advertising spending for the first quarter 2005 rose 2.4% over the same period last year, due to gains across major media, according to preliminary figures released by Nielsen Monitor-Plus, the advertising intelligence service of Nielsen Media Research.
Nielsen Sees Higher LPM Viewership In Four Markets.
Nielsen Media Research executive scan wipe some sweat of their brows after releasing some May 2005 Local People Meters data in four major markets. But not everyone is dabbing their respective foreheads.
GM To Cut 25,000 Jobs By 2008.
General Motors Chairman and its CEO Rick Wagoner speaking at GM’s annual shareholder meeting stated that the automaker will cut at least 25,000 jobs by 2008, close additional assembly and component plants to reach solvency.
Nielsen Releases LPM Info In Washington DC & Philadelphia.
Nielsen Media Research released full-month May 2005 demographic viewing information from its Local People Meter (LPMs) samples in the Washington D.C. and Philadelphia television markets.
Ethnic Media As The Giant Hidden In Plain Sight.
Amidst sweeping changes in America’s media landscape, ethnic media are emerging as the giant hidden in plain sight.
The first-ever comprehensive survey of ethnic American adults on their media usage reveals that ethnic media reach 51 million ethnic Americans – almost a quarter of all (or one in four) American adults. Of these media consumers. 29 million ethnic American adults, or 13 percent of all adult Americans, not only use ethnic media regularly but prefer ethnic media to its mainstream media counterparts.
Bravo Resigns McDonald’s Account.
Bravo has resigned a local portion of the McDonald’s account. For the past three years, since November 2001, Bravo has been the Hispanic agency of record for the McDonald’s NY Co-Op.
Hispanic Population Passes 40 Million.
The nation’s Hispanic population reached 41.3 million as of July 1, 2004, according to national estimates by race, Hispanic origin and age released today by the U.S. Census Bureau.
