Hispanic women are a rapidly growing segment of the U.S. population, with especially large representation in younger age groups. By 2050, Hispanics are forecasted to comprise nearly one quarter of U.S. women, according to the HispanTelligence research report “Hispanic Women in Profile 2005” released by Hispanic Business Inc.
Agency
If the Future Belongs To the Educated – Women Will Own It.
In the 87 metropolitan markets surveyed in 2004 by The Media Audit there are 24.3 million adults under the age of 45 with a college degree: 12.3 million are women and 11.9 million are men.
P&G Inducted Into Billion Dollar Diversity Spend Roundtable.
The Procter & Gamble Company was inducted into the Billion Dollar Roundtable (BDR) at a ceremony in New York City on May 19, 2005. The BDR is a top-level forum for corporations that spend $1 billion or more per year with minority and woman- owned companies, and is now comprised of 14 corporate members.
The Limobiles Arrive In Hispanic Market.
With the scheduled arrival of the Limobiles to the principal Hispanic markets across the nation on April 28th, The Coca-Cola Company launches the second phase of an innovative marketing campaign designed to create awareness of its new product, Coca-Cola with Lime among U.S. Hispanics.
Flan Rated Numero Uno Dessert Among Hispanics.
According to a recent national survey sponsored by SPLENDA No Calorie Sweetener, more than 1,000 U.S. Hispanics voted on their top five traditional Latin desserts. Survey results revealed flan as the number-one rated dessert most favored by Hispanics, followed by pastel tres leches, arroz con leche (rice pudding), churros and pudín de pan (bread pudding) for the top five.
Over 1.3 M Hispanics With Medicare Will Get Extra Help On Their Medicines.
Over 1.3 million Hispanic Medicare recipients will soon be able to pay for the medicines they need,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health (the Alliance).
MGS Communications Receives Top Honors @ 2005 Communicator Awards.
The International Communicator Awards competition recognized MGS Communications (MGS) with top honors for industry excellence in print communication. MGS received a Crystal Award of Excellence under the Publicity/Magazine Placement category for Tiffany & Co.’s cover story on Paloma Picasso’s “Boldly Admired” collection featured in Selecta Magazine. The Chef’s Fest 2004 Insert brought home a second Crystal Award of Excellence, under the Marketing/Promotion/Newspaper Insert category. The Hyundai Safetyville Coloring Book was recognized with an Award of Distinction under the Brochure/Other category, and the 2004 Voices for Children Gala Invitation received Honorable Mention under the Public Service/Pro Bono category.
Banco Agrícola de El Salvador @ Lanza Group.
Banco Agrícola S.A. de El Salvador has chosen Atlanta based Lanza Group, LLC to handle its USA marketing, advertising & public relations effort. Banco Agrícola is El Salvador’s and Central America’s largest bank, and plans to aggressively market its remittance service in key USA markets.
