Agency

Total advertising expenditures for the first quarter of 2005 increased 4.4% to $33.5 billion compared to the same time period in 2004, according to data released today by TNS Media Intelligence (TNS MI), the leading provider of strategic advertising and marketing information. Though this is the smallest gain in advertising spend since the end of 2003, spending continues to increase at a faster rate than the GDP; just as it has in 10 of the last 11 quarters.

A haunting new spot from LatinWorks is spreading the word to the U.S. Hispanic community about the United Nations’ World No-Tobacco Day, May 31st.

A veteran and pioneer of the media planning discipline in the US Hispanic Market will be leaving The Bravo Group. She is an integral part of the history, the present and the future of the US Hispanic Market.

At a time in the global marketplace when business alliances are a popular engine for growth, executives are faced with a challenge: whether or not to invest in sharpening their alliance management capabilities.

Microsoft Corp., the U.S. Department of Commerce’s Minority Business Development Agency (MBDA) and other thought leaders are joining forces to unveil IT-based solutions aimed at helping small to medium women- and minority-owned enterprises — the nation’s fastest growing business segment — realize their business potential.

The Bravo Group announced the appointments of Luis Cabrera as Managing Director of Bravo Uno-a-Uno and Manuel Wernicky as Managing Director of Bravo Promotions and Retail Marketing.

Xoom Corporation, an online to offline money transfer service, announced the launch of its money transfer service to Mexico.

Arbitron Inc. announced a program that is designed to increase the stability of its radio audience estimates in 110 small markets that are part of the “condensed market” radio measurement service. The program will be implemented in two phases.