Remarks of Jonathan S. Adelstein Commissioner, Federal Communications Commission Before The Media Institute, Washington, DC May 25, 2004 .
Agency
Hispanic American Study Uncovers Financial Services Satisfaction Gap.
NOP World announced results of its new Hispanic OmniTel Financial Services Study which found only 35% of Hispanic Americans “very satisfied” with “where they have their money today,” well below the 50% level of satisfaction found among Americans in general.
Marketing Events Are Strong Influence On Consumers.
Live event marketing experiences where consumers interact with products, brands or “brand ambassadors” face-to-face are more effective ways to influence coveted consumer audiences, versus TV advertising, Internet advertising and other marketing tactics, according to results of an extensive survey released by Jack Morton Worldwide.
SPLENDA Launch Effort To Educate Hispanic Consumers.
McNeil Nutritionals, LLC, a Johnson & Johnson company and the makers of SPLENDA No Calorie Sweetener, recently launched a comprehensive educational effort designed to help U.S. Hispanic families take small, positive steps towards healthier eating by reducing sugars and calories.
Making Room For Ethics In Business Schools.
Criticism and blame surrounding corporate scandals in recent years didn’t stop at the boardroom door. Business schools also have been faulted for not deterring and for possibly encouraging executive misconduct. Conventional business education needs to be transformed, argues a Rice expert in business ethics. Otherwise, ethics education may turn out to be “little more than Pavlov-like conditioning of students.”
Is The U.S. Communications Policy A Sucess?
U.S. communications policy today, “albeit imperfect and even messy, is a success” and history will judge well the radical changes in society brought about by the phenomenal progress of technology during our era, said Consumer Electronics Association (CEA) President and CEO.
HH Penetration Of Consumer Electronics Soars In 2005.
.S. households now own an average of 25 consumer electronics products, according to the 2005 “CE Ownership and Market Potential” study released today by the Consumer Electronics Association (CEA).
AHAA Applauds FTC Action To Protect Consumers Against Fraud.
In response to the Federal Trade Commission’s initiative to stop fraud exploiting the Hispanic community the Association of
Hispanic Advertising Agencies (AHAA) issued the following statement:
The Association of Hispanic Advertising Agencies (AHAA) applauds the FTC for its outreach initiatives to help protect Hispanic consumers from fraud and pledges its support to help the FTC in this effort.
Hurry Up & Wait.
If you are reading this, your life is probably fast paced. Every campaign, new business pitch, request for proposal, and the like comes to you with an ‘ASAP’ deadline. I feel like most of us are a bit desensitized by this now. Remember when you were a kid in the business? Do you remember the first time this happened? I do. It was as if I swallowed my heart. Now this is par for the course. I’ve lived like this for years and pressure seems to make me excel. However, I think the industry has finally gone too far.
