Agency

The days of having to wait a decade for updated census information about Puerto Rico’s changing population will soon be behind us, thanks to the Puerto Rico Community Survey (PRCS): a new survey the U.S. Census Bureau began mailing in November to 3,000 addresses each month across Puerto Rico.

Vonage announced it is expanding its calling packages to include all calls to Puerto Rico. All Vonage customers, regardless of calling plan, can now reach their friends and family in Puerto Rico free of charge.

American Cash Exchange, Inc. announced that it has published an ATM PIN. This first communal PIN was provided to customers during a Mother’s Day promotion for the Company’s innovative money transfer product – the Poni PIN Card.

Warm weather, beautiful beaches, diverse activities and authentic Latin culture, cuisine and history — these are the experiences thousands of jazz lovers will enjoy at the 15th Annual Puerto Rico Heineken JazzFest taking place June 2-5, at the Tito Puente Amphitheater in San Juan.

The new, original Hispanic campaign titled “Real Everyday Pros” will showcase real heroes in the community. The ads compare qualities of the heroes and the line of GMC vehicles. The campaign taps into important cultural insights and will help build awareness and consideration, encouraging consumers to take a look at GMC.

Verizon announced a programming-distribution agreement with Sí TV. Under the agreement, Verizon will carry the channel on Verizon FiOS TV when it launches later this year.

Listen to your mother. It’s good advice for practically everyone. But if you own or manage a store, restaurant, amusement park, sports arena, museum, or any other location where families go to spend money, this friendly little admonishment takes on a whole new meaning. Simply put, mothers control America’s purse strings. And that truth, according to a compelling new book from the Urban Land Institute, is reason enough to get them firmly in your corner.

mun2 has partnered with youth marketing and research firm Look-Look, for an in-depth youth study that will explore the mind-set of young Latinos to further position mun2 as a market leader in Latino youth trends.

Results from a study presented at the Centers for Disease Control and Prevention Diabetes Translation Conference indicate that a patient-centered health education program has a positive impact on reducing the health disparities and improving outcomes among Hispanic patients with diabetes and depression.

U.S. Surgeon General Richard Carmona was the keynote speaker at the first ever “Hispanic Elderly Policy Symposium” May 11, which will examine the growing national crisis of grandparents forgoing their retirement to raise their grandchildren.

At the Association of National Advertisers (ANA) annual Advertising Financial Management conference, held in Miami, FL, the ANA’s Production Management Committee discussed their collaborative summary of best practices for managing television talent payment. The committee recognized a need to develop a comprehensive analysis of best practices for advertisers to help formalize this process, maximize marketing efficiency and drive ROI.

Arbitron is at the forefront in exploring the impact of cell-phone-only homes on the survey research process. We have completed three tests on reaching cell-phone-only homes and a fourth critical test is scheduled for this Summer.