Alaska Airlines received approval today from the U.S. Department of Transportation (DOT) to launch service between Los Angeles International Airport and Mexico City.
Agency
La Costeña ‘Bienvenidos a La Familia La Costeña’ Mobile Kitchen Tour.
The “Bienvenidos a la Familia La Costeña” tour arrives in Los Angeles, providing food fans with an authentic Mexican cuisine experience. The 16-week mobile kitchen program intends to create and promote Mexican traditional recipes, making them available to “home cooking” aficionados across the country. The tour also seeks to share cooking secrets that consumers can use in their daily meal preparations and family gatherings.
Men’s Warehouse To Close Hispanic Theme Clothing Stores.
The Men’s Wearhouse, Inc. will terminate the operations of the Company’s R&D retail concept “Eddie Rodriguez”, due to failure to achieve the economic results that would support further expansion.
2005 Upfront Schedule.
To help our industry professionals we have detailed this year’s upfront schedule for your planning purposes.
Macy’s @ LatinVox.
Macy’s announced today the selection of New York-based Latinvox to handle national advertising for the Hispanic market. Latinvox will primarily focus on creating broadcast media campaigns for Macy’s, Federated Department Store’s largest store brand, for the Fall 2005 season.
Hispanics Gaining Jobs But Suffering Worse Wage Losses in U.S.
Hispanic workers accounted for more than 1 million of the 2.5 million new jobs created by the U.S. economy in 2004. But Hispanics are the only major group of workers to have suffered a two-year decline in wages and they now earn 5 percent less than two years ago, according to a Pew Hispanic Center analysis of latest data from the Bureau of Labor Statistics and the Census Bureau.
Hispanic Migrants Face Hostile Conditions.
Recent immigrants to the U.S. from Nicaragua and the Dominican Republic — who are more likely than Mexicans to enter with legal documents, more education, and better English competency — “are no better off in terms of wages and, in fact, are more likely than their Mexican counterparts to be working in the informal sector and receiving their wages in cash,” reveals a new study by a Rice sociologist. These hostile working conditions, like those of Mexican migrants, are linked to America’s immigration policies for the last 19 years.
Purchasing Preferences & Behaviors of U.S. Hispanic Grocery Shoppers.
A new Food Marketing Institute (FMI) report provides retailers a blueprint on how to serve the fastest-growing consumer segment in the U.S. — Hispanic families, which had purchasing power of $686 billion in 2004 and is expected to reach $1 trillion by 2010. The report, El Mercado 2004: A Perspective on U.S. Hispanic Shopping Behavior shows that U.S. Hispanics are by no means a homogeneous market, but that they share many common demands and needs.
Veronica, Fernando, Lonnie & Rich ‘Le Dicen Adios’ A Bravo y Mosaica.
Four additional key players at The Bravo Group and its sister agency Mosaica have left or have rendered their resignations. A reduction in force (RIF) is pending for this week at Mendoza Dillon, after more than 10 people were cut at The Bravo Group due to Sears agency compensation cuts in the past couple of weeks.
