After a intense review, the California State Lottery has selected Casanova Pendrill as its Hispanic AOR.
Agency
LatinWorks Showcases The History Channel en Español.
LatinWorks has released the first creative for The History Channel en Español, a division of A&E Television Networks.
Fox Sports en Español & Pennzoil Closed Captioning Sponsorship Deal.
Fox Sports en Español and Pennzoil have agreed to the first-ever closed captioning sponsorship deal in U.S. Spanish language TV history. The deal was negotiated with Pennzoil’s media agency, Initiative. Under terms of the agreement, the sponsorship will run from April through August 2005.
Alex López Negrete To Lead AHAA.
The Association of Hispanic Advertising Agencies (AHAA) announced its new board of directors at AHAA’s recent conference in San Antonio. Alex López Negrete, president and CEO of López Negrete Communications will lead the dynamic organization as chairman and Carl Kravetz, chairman and CEO of Cruz/Kravetz:IDEAS will serve as the chairman-elect. Stepping down from this position is Manuel E. Machado, CEO of MGS Communications.
The Hispanic Marketing & Public Relations Weblog & Book.
A new Hispanic Marketing & Public Relations Weblog http://www.hispanicmpr.com for marketing professionals and students was launched recently. Centered on the upcoming Hispanic Marketing & Public Relations book due out later this year, the weblog includes author biographies, Hispanic marketing and public relations news and serves as a forum for authors and visitors to post comments and share insights. The new book provides more than 350 pages of information, case studies, charts, tables, graphs, market data and opinions based on the knowledge of nineteen U.S. Hispanic market experts. Proceeds will benefit the Hispanic Marketing & Communication Association, HMCA. Information on the book, including a list of authors and a pre-publication sign up sheet is available at the HMCA website www.hmca.org and on the new weblog www.hispanicmpr.com .
High Noon Between Banks, Remittance Companies Over Unbanked Americans.
Global Advertising Strategies has published a new report titled “The Marketing of Financial Products and Services to Unbanked Americans.” Unbanked Americans comprise more than 13 percent of the 105 million households in the United States.
Verizon Wireless Announces The ‘Musicanisimo’ Music Concert Series.
Verizon Wireless is sponsoring a Mexican regional music concert series that will not only delight fans of this popular music genre but will also serve as a vehicle to collect used wireless phones and accessories for HopeLine, the company’s signature domestic violence prevention program.
Zenith Foresees ‘Soft’ TV Upfront, Rapid Online, Cinema Spending.
One of the world’s biggest media buyers revised its outlook for U.S. ad spending upward, especially for two of the newest media: online and cinema advertising.
