Agency

The Association of Hispanic Advertising Agencies (AHAA) launched the first Hispanic Advertising Foundation. The Hispanic Advertising Agencies Foundation (HAAF) will serve as an independent not-for-profit organization and will have a two-fold agenda. First it will aim to support, conduct, fund and distribute market research related to Hispanic consumers and advertising. Second it will strive to offer educational opportunities, materials and scholarships to those seeking to pursue a career in Hispanic advertising.

HispanicAd.com and the Association of Hispanic Advertising Agencies is proud to announce the winners of the HispanicAd.com 2004 Media Planning Awards competition. The awards were bestowed at the Association of Hispanic Agencies Semi Annual Conference on April 15,2005 in San Antonio, Texas.

Austin based LatinWorks Marketing, announced the launch of a newly formed integrated marketing department handling three key areas: consumer promotions and events, retail activation, and direct response.

I work with over a thousand media sales reps each year in radio, TV, and cable. By and large, these are erstwhile, hardworking, professional men and women trying to do good by doing well for their clients. I’m proud to be affiliated with such a fun, diverse group.

The NY Mets opening day had yet another first: the inauguration of seven ATMs at the team’s stadium. Banco Popular will provide the service to baseball fans attending games at the Met’s stadium as part of the five-year agreement to be the official bank of the team. The agreement marks the largest sports marketing partnership in the Bank’s 112-year history.

GMAC Mortgage Corporation launched a comprehensive national bilingual advertising and public relations campaign designed to reach Latino consumers.

Sears Holding Corp. has cut their fee they pay WPP Group’s Y&R, The Bravo Group and Ogilvy & Mather.

Johnson & Johnson Consumer Companies, Inc. announces Vida Nuestra, a bilingual, interactive health tour, which will visit various cities across the U.S. to reach Hispanics with important health information. The tour will last through October visiting communities in California, Texas, New Mexico and Arizona.

In an apparent rebuff of Nielsen’s local people meter critics, the Federal Trade Commission Wednesday responded to a request from members of Congress to weigh-in on the tumultuous debate surrounding the TV audience measurement service, concluding that Nielsen’s practices were neither “deceptive” nor “anticompetitive” and that the agency saw no need for government regulation of its process.

Exploring Puerto Rico is as easy as renting a car and driving along a highway or coastline road and taking in the diverse topography, attractions and activities. There is no better way to complete this experience than by staying in the many of the island’s Paradores. From the lush green of El Yunque to the black coral wall off the coast of La Parguera or the clear blue surfing waters of Rincon, these small lodgings offer locations that fulfill the interests of a wide variety of travelers.

Americans spend more than 100 hours commuting to work each year, according to American Community Survey (ACS) data released today by the U.S. Census Bureau. This exceeds the two weeks of vacation time (80 hours) frequently taken by workers over the course of a year. For the nation as a whole, the average daily commute to work lasted about 24.3 minutes in 2003.

MoneyGram announced the start of the “Win $75,000 to Buy a House for Mom” (“Ganna $75,000 para la Casa de Mama”) promotion, the company’s signature event to celebrate Mother’s Day across the world.