With a combined purchasing power of more than $700 billion and a population growing by an estimated 1.7 million annually, U.S. Hispanics represent a demographic marketers are belatedly warming up to. Ad spending targeting Hispanics is expected to top $3.6 billion by 2007. Hispanic women, who often function as head of their households, make many of the purchasing decisions for their families.
Agency
Grilling Is On the Rise Among Hispanics.
Hispanics are firing-up their outdoor grills more than ever. While 47 percent of Hispanics grill at least once per week during the grilling season (similar to last year), approximately 23 percent say they are grilling more than last year. In addition to these key findings, the second Weber Hispanic GrillWatch Survey also reveals the following outdoor grilling habits of Hispanics associated with ownership and usage, foods, and entertaining.
Kohl’s Integrated Media Effort.
Casanova Pendrill announced the launch of its first original integrated brand and event media campaign for client Kohl’s department stores.
Mi Dinero y Mis Suenos Prepaid MasterCard Card.
Trycera Financial, Inc. announced the launch of the Mi Dinero y Mis Suenos Prepaid MasterCard Card (the “My Money, My Dreams” Prepaid MasterCard Card).
California’s Largest Banks Short Change African American & Latino Borrowers.
A just released report on bank lending to minorities in California found that Citigroup, HSBC and Wells Fargo each made home loans that cost African Americans and Latinos more than 2 1/2 times as much as most other bank customers. The report, “Who Really Get Home Loans: Year Eleven” documents a high-priced credit system for minority households in the cities of Fresno, Los Angeles, Oakland, Sacramento and San Diego. The report was compiled by the Bay Area-based California Reinvestment Coalition (CRC).
DeWalt Expands Hispanic Market Program.
Based on the enormous success of its 2004 grass-roots Hispanic marketing program, which targeted Atlanta construction workers, DeWalt Industrial Power Tools announces the launch and expansion of the same program in three new markets: San Diego, CA; Dallas, TX; and Orlando, FL…in addition to returning to Atlanta.
La Gente de RLR.
The advertising agency formerly known as RLR/Jarrin Advertising & Marketing has announced that it has changed its name to better reflect its marketing philosophy and mission. The translation of the new name, “The People of RLR,” reflects the mission that the people of RLR serve the people of its clients to better serve the people in the community.
Levenson & Hill & Legion Advertising Form Partnership.
Levenson & Hill and Legion Advertising have formed a new partnership to tap into the ever-growing Hispanic market in the Southwest and throughout the nation.
Hispanics & The Social Security Debate.
Latinos have distinct demographic and economic characteristics that give them a unique stake in the debate over the future of Social Security.
Hispanic Americans Choose Wal-Mart As Favorite Store.
NOP World announced results from its Hispanic OmniTel Retail Study revealing where Hispanic Americans are shopping and why.
Red Light Cameras Reduce Traffic Fatalities.
The Texas Hispanic community must come to terms with the growing problem of red light running, a state and national safety issue that is needlessly causing the death and serious injury of thousands every year.
Spring Cleaning.
According to the Bureau of Labor Statistics, in 2001, Hispanics spent 43% more than average on soaps and detergents, and 16% more than average on cleansing and toilet tissues.
