Around the world, International Women’s Day (IWD) marks a celebration of the economic, social, cultural and political achievements for women.
Agency
Bromley Top Honors @ San Antonio ADDYs.
San Antonio-based Bromley Communications won 14 ADDY awards hosted by the San Antonio chapter of the American Advertising Federation (AAF). The agency took home a total of seven Gold, five Silver and two Bronze ADDYs for its ground-breaking work on Circuit City, Procter & Gamble, Coors Light Brewing Company and Continental Airlines.
C.O.D Most Awarded Agency @ Miami ADDYs.
Miami-based COD was the most awarded agency at the Miami ADDYs, winning Best of Show in the Television (non-English) category for its Volkswagen Touareg spot titled “Rear View”, as well as eight Gold and eighteen Silver Awards for its other print, TV and radio pieces.
Copa Coca-Cola Kicks Off.
Copa Coca-Cola – kicked off providing a platform for teen athletes to show off their fancy footwork and compete for local, national and international titles.
‘IT’S ON!’ Houston Astros @ Lopez Negrete.
The Houston Astros have retained Lopez Negrete Communications as their lead advertising agency for both the general and Hispanic markets for the 2005 season.
Publix Converts Stores To Hispanic-Themed Format.
Publix Super Markets is converting stores in Kissimmee, Fla., and Hialeah, Fla., to a Hispanic-themed supermarket format called Publix Sabor.
Easter Brings More than Eggs to Your Basket.
Retailers, get your engines started. It’s going to be Easter soon (March 27). Are you ready for the Latinos about to swarm your stores?
Honda Premieres Hispanic Ads For Ridgeline.
American Honda Motor Co. Inc. launched the first U.S. Hispanic national advertising campaign for its first truck entry, the Ridgeline. The original :30 TV spot, which is titled “Kingdom,” print ads and out-of-home ads were created by Honda’s Hispanic Agency of Record, La Agencia de Orci & Asociados.
U.S. Advertising Spending Rose 6.3% In 2004.
Advertising spending for the full year 2004 rose 6.3% over the same period last year, due to gains across major media, according to preliminary figures released today by Nielsen Monitor-Plus, the advertising intelligence service of Nielsen Media Research.
Improvements in Health Care Quality – Disparities Remain.
HHS’ Agency for Healthcare Research and Quality (AHRQ) released its second annual reports on the quality of and disparities in health care in America. The 2004 National Healthcare Quality Report finds both evidence of improving quality as well as specific areas in which major improvements can be made. The 2004 National Healthcare Disparities Report indicates that there are disparities related to race, ethnicity, and socioeconomic status in the American health care system. Both reports extend the baseline data on quality and disparities within health care delivery provided in AHRQ’s 2003 reports.
