Agency

Around the world, International Women’s Day (IWD) marks a celebration of the economic, social, cultural and political achievements for women.

San Antonio-based Bromley Communications won 14 ADDY awards hosted by the San Antonio chapter of the American Advertising Federation (AAF). The agency took home a total of seven Gold, five Silver and two Bronze ADDYs for its ground-breaking work on Circuit City, Procter & Gamble, Coors Light Brewing Company and Continental Airlines.

Miami-based COD was the most awarded agency at the Miami ADDYs, winning Best of Show in the Television (non-English) category for its Volkswagen Touareg spot titled “Rear View”, as well as eight Gold and eighteen Silver Awards for its other print, TV and radio pieces.

Copa Coca-Cola – kicked off providing a platform for teen athletes to show off their fancy footwork and compete for local, national and international titles.

The Houston Astros have retained Lopez Negrete Communications as their lead advertising agency for both the general and Hispanic markets for the 2005 season.

Publix Super Markets is converting stores in Kissimmee, Fla., and Hialeah, Fla., to a Hispanic-themed supermarket format called Publix Sabor.

Retailers, get your engines started. It’s going to be Easter soon (March 27). Are you ready for the Latinos about to swarm your stores?

American Honda Motor Co. Inc. launched the first U.S. Hispanic national advertising campaign for its first truck entry, the Ridgeline. The original :30 TV spot, which is titled “Kingdom,” print ads and out-of-home ads were created by Honda’s Hispanic Agency of Record, La Agencia de Orci & Asociados.

Advertising spending for the full year 2004 rose 6.3% over the same period last year, due to gains across major media, according to preliminary figures released today by Nielsen Monitor-Plus, the advertising intelligence service of Nielsen Media Research.