Movida Communications, Inc. announced that it has teamed with the Cisneros Group of Companies, Sprint and Wal-Mart to provide nationwide wireless voice and data services to the U.S. Hispanic market. Movida is the nation’s first Mobile Virtual Network Operator (MVNO) to offer pay-as-you-go wireless communications services specifically targeting the more than 40 million Hispanics living in the United States.
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Hispanic Consumers Will Spend $1.5 Billion On Fine Jewelry This Year.
There are 39 million Hispanic consumers in the US, and according to a recent online research study conducted by the Jewelry Consumer Opinion Council (JCOC) they are willing to spend large amounts of money on jewelry. The comprehensive study, entitled The Hispanic Jewelry Market in the USA: The Hidden Giant, brings to light the fact that the Hispanic jewelry market is an untapped market of tremendous potential.
‘La Casa de Dora’ 10-City Mall Tour.
Nickelodeon extends its commitment to diversity with the traveling exhibit “La Casa de Dora,” a 10-city mall tour allowing kids to experience first-hand the interactive, bilingual home of Dora the Explorer, the number-one preschool show on commercial television. “La Casa de Dora” kicked off Saturday, Feb. 19 in Denver and will travel to 10 markets around the country, including Chicago, Dallas, Houston, Los Angeles, Miami, New York, Phoenix, San Antonio and San Francisco.
Super Bowl Lessons @ Burke’s Billing Builders
For the third time in four years. The New England Patriots picked up their lunch pails, headed off to the title game, and walked out with the Lombardi trophy. Other than chalking up winning to a statistical aberration after decades of losing seasons, you have to ask yourself, “What’s going on here?”
HPRA: What’s Next in Hispanic Marketing?
You have heard about population statistics and buying power figures. Five years after the 2000 Census where does the market stand now? And what are the new public relations and marketing trends companies are employing to reach Hispanics?
Hispanic Survey On Iraq.
Attitudes towards the war in Iraq are more negative among Latinos than in the general population with most saying that U.S. troops should be withdrawn as soon as possible, according to a Pew Hispanic Center survey conducted as President George W. Bush began his second term in office. A slight majority of Hispanics (51%) think U.S. troops should be withdrawn from Iraq as soon as possible. Significantly fewer (37%) say that the United States should keep military troops in Iraq until the situation has stabilized. On the question of how long to keep troops in Iraq, the U.S. born are about evenly split while the foreign born favor prompt withdrawal by a margin of almost two-to-one.
What Does Cajeta Mean To You?
Hershey’s new line of candy launched under the moniker of “La Dulceria Thaila” is now out and available at a vending machine near you. Thalia is a very well known Mexican star, roughly the Hispanic equivalent of Britney Spears.
