Crest turns 50 this year, and to celebrate its long-time commitment to children’s smiles, it has partnered with superstar Dayanara Torres and the Hispanic Dental Association to raise awareness about proper oral health during Children’s Dental Health Month.
Agency
Marketers To Head Off Food Ad Regulations.
Top food marketers including General Mills, Kellogg Co. and Kraft Foods, along with trade associations such as the American Advertising Federation and the Association of National Advertisers have formed the Alliance for American Advertising.
Visa Launches Visa Check Card Ad Effort For Hispanics.
Visa announced the debut of a new Visa check card campaign for the growing U.S. Hispanic segment, featuring Spanish-language national and local TV, print and radio advertisements. The campaign promotes the security and convenience of the Visa check card.
Surprise, Your Customers Are Also Wal-Mart’s.
Retailers who don’t think they share their customers with Wal-Mart just got some bad news according to a new analysis of cross shopping patterns by BIGresearch. The analysis, “When Customers Cross Shop,” was taken from BIGresearch’s December Consumer Intentions and Actions survey (CIA) of 7,712 consumers.
Racial Groupings Match Genetic Profiles.
Checking a box next to a racial/ethnic category gives several pieces of information about people — the continent where their ancestors were born, the possible color of their skin and perhaps something about their risk of different diseases. But a new study by researchers at the Stanford University School of Medicine finds that the checked box also says something about a person’s genetic background.
Viacom & Kaiser Launch KNOW HIV/AIDS Campaign.
Viacom Inc. and the Henry J. Kaiser Family Foundation announced the year-three launch of the Emmy and Peabody Award-winning public education initiative KNOW HIV/AIDS, which includes targeted public service announcements (PSAs), HIV-themed programming, and free print and online information resources.
Female Boomers: Life Gets Better After the Wrinkle-free 20s.
A new study debunks the stereotype that women are happiest in their wrinkle-free twenties and shows that female boomers believe life actually gets better as they get older. The national study conducted by Frank About Women shows that women’s overall wellness-and particularly their happiness-steadily grows after age 49 and reaches its zenith when women are in their 70s.
Integrating the Needs of Immigrant Workers & Rural Communities.
Prof. Max Pfeffer, development sociology, and Parra, just released the first part of four-year study: “Integrating the Needs of Immigrant Workers and Rural Communities.” The study was funded by the U.S. Dept. of Agriculture’s Fund for Rural America.
