Agency

Visa announced the debut of a new Visa check card campaign for the growing U.S. Hispanic segment, featuring Spanish-language national and local TV, print and radio advertisements. The campaign promotes the security and convenience of the Visa check card.

Retailers who don’t think they share their customers with Wal-Mart just got some bad news according to a new analysis of cross shopping patterns by BIGresearch. The analysis, “When Customers Cross Shop,” was taken from BIGresearch’s December Consumer Intentions and Actions survey (CIA) of 7,712 consumers.

Checking a box next to a racial/ethnic category gives several pieces of information about people — the continent where their ancestors were born, the possible color of their skin and perhaps something about their risk of different diseases. But a new study by researchers at the Stanford University School of Medicine finds that the checked box also says something about a person’s genetic background.

Viacom Inc. and the Henry J. Kaiser Family Foundation announced the year-three launch of the Emmy and Peabody Award-winning public education initiative KNOW HIV/AIDS, which includes targeted public service announcements (PSAs), HIV-themed programming, and free print and online information resources.

A new study debunks the stereotype that women are happiest in their wrinkle-free twenties and shows that female boomers believe life actually gets better as they get older. The national study conducted by Frank About Women shows that women’s overall wellness-and particularly their happiness-steadily grows after age 49 and reaches its zenith when women are in their 70s.

Prof. Max Pfeffer, development sociology, and Parra, just released the first part of four-year study: “Integrating the Needs of Immigrant Workers and Rural Communities.” The study was funded by the U.S. Dept. of Agriculture’s Fund for Rural America.