In a survey, ICOM agencies, all independently owned and operated, were asked to rate their outlook for the advertising business in 2005 on a scale of 1 to 5 (with 1 being the least positive and 5 being the most positive). The majority of responses fell in the 3-to-4 range with almost half at 4. Only Indonesia, Italy, South Korea and Venezuela fell below 3. And of those, both Indonesia and Venezuela expect 2005 to be a better year for advertising than 2004.
Agency
US Airways @ Siboney USA.
Siboney USA announced that it has been awarded the advertising account for US Airways targeting Hispanics living in the Eastern U.S., Latin America and the Caribbean.
Americans’ Spending Habits.
In January 2005, information about how much Americans spend for health care, groceries, clothing, transportation, housing and other items will be collected by U.S. Census Bureau field representatives from a sample of randomly selected households across the country.
Call To Creative Kids To Join International Toy Challenge.
Sally Ride and Hasbro, Inc. announced that the registration deadline for the third annual TOYchallenge has been extended to January 7, 2005. The mission of this fun-fueled toy- and game-design competition is to motivate kids, especially girls, to pursue science engineering education and careers. Hasbro has been the program’s presenting sponsor since its inception. Sigma Xi, The Scientific Research Society serves as a principal sponsor for the second year in a row.
Teens Will Spent $169B In 2004.
Teens are projected to spend $169 billion in 2004, a slight decrease from 2003, according to the most recent study by Teenage Research Unlimited (TRU).
Why Teens Want Wireless.
Camera phones are one of the top gift picks among US teenagers this holiday season, ranking second to MP3 players and rising two places up from fourth place in 2003.
Where Latinos Live.
Contrary to conventional wisdom, most Latinos do not live in densely packed, highly homogenous, Spanish-language communities dominated by immigrant cultures. Rather, most live in neighborhoods with non-Hispanic majorities.
Bush 2004 Gains Among Hispanics Strongest With Men,& In South & Northeast.
In the fall of 2000, only 34 percent of Hispanic men supported him over Al Gore, but in 2004, 46 percent did. Among Hispanic women, his support rose only from 35 to 36 percent, a statistically insignificant change.
