The New Year has arrived and for Zubi Advertising the start of 2005 brings innovation and a new competitive edge. For more than 27 years, Zubi Advertising has led the way in the industry by spearheading trends and discovering insights to bring its clients closer to the Hispanic community.
Agency
C.O.D Launches Initiative Targeting U.S. Hispanic Youth.
CreativeOndemanD (C.O.D) is launching a novel advertising initiative geared at U.S. Hispanic youth for its client Volkswagen of America. Inspired by the important year-end ritual of students signing each other’s yearbooks, C.O.D developed a Volkswagen-branded “signing page” that effectively reaches young Latinos in a natural way and through a credible medium that genuinely connects with them.
al Punto Celebrating 10 Years Of Success.
al Punto Advertising celebrated success and growth for the past 10 years with the much anticipated al Punto X-Perience event. Principals Eduardo Bottger and Peggy Goff welcomed clients, friends, and industry representatives to an X-themed anniversary bash celebrating the industry and culture. The X-Perience featured bowling and billiards pros and as promised in the invitations, adventurous guests were marked with X tattoos.
Ford Holiday Joy @ Sabado Gigante Christmas Special.
Ford spread holiday cheer by surprising two families in need and one lucky audience member with two all-new 2005 Ford Freestyles and a 2005 Ford Five Hundred sedan on Univision Network’s top-rated “Sábado Gigante’s” Christmas Special.
The Nation Adds 3M People Last Year.
The nation’s population grew by 1.0 percent (2.9 million people) between July 1, 2003, and July 1, 2004, to 293.7 million, according to estimates released today by the U.S. Census Bureau. With a growth rate of 4.1 percent, Nevada ranked first among states for the 18th consecutive year.
usbank.com More Spanish-Speaking Friendly.
U.S. Bank has made it easier for Spanish speaking individuals to apply for checking or savings accounts online.
BK Taps Latin Music Superstars.
Burger King Corporation announced its partnership with Latin music idols Pilar Montenegro and Obie Bermúdez to launch the Un día A TU MANERASM consumer sweepstakes.
Worldwide PC Market To Double By 2010.
By the end of the decade, the number of personal computers in use worldwide will reach almost 1.3 billion, up from 575 million today, according to a new report by Forrester Research, Inc. that sized PC adoption rates across 16 emerging markets, such as China, Russia, and India.
Product Quality & Customer Service Top List Shoppers Select Specific Retailers.
Product quality and customer service top the list of criteria that U.S. shoppers are using to select where they will shop this holiday season, according to results of a survey released by Accenture.
Nason – VP Managing Director @ Bromley Communications.
Debbie Nason – VP Interactive Media at The Bravo Group in Miami has departed to join Bromley Communications in San Antonio as VP Managing Director running Bromley Interlink. She will report directly to Jessica Pantanini – COO of Bromley Communications.
Has the Balance of Power Finally & Permanently Shifted?
ALTHOUGH CREATIVE TALENT HAS LONG been at the center of most traditional agencies, online advertising has spurred a shift in the balance of power between creative and media. Thousands of online publishers and their myriad of potential placements create an overwhelming array of media options. Through strategic planning and data-driven optimization, media planners now play a critical role in the success of most online advertising efforts.
How Women Really Feel About Their Homes.
Global advertising agency Leo Burnett released the results of a new study that uncovers how North American women feel about the home and their role within it.
