According to a recent nationwide online survey, eight in 10 (79%) gay, lesbian and bisexual (GLB) adults have cellular phone service compared to a slightly lower percentage (72%) of heterosexual adults.
Agency
Rapid Acceptance Of English By Children & Grandchildren Of Immigrants.
English is still the overwhelming language of choice for children and grandchildren of Latino immigrants, according to a new report from the University at Albany’s Lewis Mumford Center for Comparative Urban and Regional Research.
Overall Lack Of Coverage Of Latinos Un The Network Evening News.
The National Association of Hispanic Journalists is once again discouraged by the lack of coverage of Latinos on the network evening newscasts of ABC, CBS, CNN and NBC which collectively are among the major sources of television news in the country.
Hidalgo – Highest Ranking Hispanic @ Harley-Davidson.
The highest ranking Hispanic at Harley-Davidson Motor Company, Jorge Hidalgo, vice president and general manager of H-D’s motorcycle assembly, vehicle operations plant in York, Penn., celebrates 10 years of leadership, service and growth.
Hispanic Contractor’s Program Exceeds All Expectations.
DeWalt Industrial Power Tools recently concluded its 14-week “Champions of the Trade” program which honored Atlanta’s Hispanic construction workers for their outstanding commitment, dedication and accomplishments to their trade. The test market campaign, which began on August 9 and concluded on November 21, featured 13 “Champions of the Trade” honorees in weekly print ads and promotional broadcast capsules on some of Atlanta’s most popular Spanish-language media.
Maya & Miguel Partners With Community Organizations.
Scholastic Entertainment announced partnerships with seven leading national organizations to help translate the excitement of the TV series into meaningful, community-based activities and events across the country. Among the growing list of key organizations that have committed to this effort are: The ASPIRA Association, Inc., the Cuban American National Council, the Hispanic Federation, the National Center for Family Literacy, the National Latino Children’s Institute, the National Recreation and Park Association, and Reading Is Fundamental, Inc.
New Ad Campaign For African American Parents Aims To Reduce Teen Drug Use.
The Office of National Drug Control Policy’s (ONDCP) National Youth Anti-Drug Media Campaign today joined with the National Medical Association, National PTA and the National AfterSchool Association to unveil a new advertising campaign aimed at helping African American parents take action to prevent youth drug use.
Chinese Radio Listening.
Arbitron Inc. will survey the radio listening of Chinese-American consumers using bilingual Chinese-English diaries in the Los Angeles and New York metropolitan radio markets in Winter 2005.
Dr Pepper/Texas @ The Cartel Group.
Cadbury Schweppes Americas Beverages (CSAB), the Texas-based subsidiary division of London-based Cadbury Schweppes plc, announced that it has selected San Antonio-based The Cartel Group as the agency of record for Hispanic market efforts for its Dr Pepper brand.
U.S. Firms Failing To Capitalize on Global Business Opportunities .
U.S. exports are poised for growth, but many American companies lack the international business know-how to capitalize on
this source of increased sales and profits.
