Agency

In 2003, foreign-born workers made up about 14 percent of the U.S. civilian labor force age 16 and over, according to the Bureau of Labor Statistics of the U.S. Department of Labor. About 21.1 million, or 67.4 percent of the foreign born, were in the labor force, compared with 66.1 percent of the native born.

Univision Communications Inc. announced the one-year anniversary of “¡Salud es Vida… Entérate!” (Lead a healthy life…Get the facts!). This integrated cross-platform health education initiative is aimed at promoting healthy lifestyles, encouraging illness prevention, and providing motivational encouragement for early detection and aggressive management of key health conditions in order to address the significant disparities in health afflictions and health care faced by Latinos of all ages in the U.S. today.

More than 100 creative and programming directors from 35 media companies, leading media figures and non-government organizations from around the world are met at the United Nations Headquarters to exchange ideas on how to incorporate HIV/AIDS messages into short- and long-form programming. This first-ever global creative meeting on HIV/AIDS builds on the efforts of the Global Media AIDS Initiative, launched in January 2004 by the United Nations Secretary General Kofi Annan, and was organized by Viacom, MTV Networks International, the Kaiser Family Foundation, the Joint United Nations Programme on AIDS (UNAIDS), and the United Nations Department of Information (UNDPI).

On February 16, 2005, ANA will partner with the Association of Independent Commercial Producers (AICP) to stage the first live branded entertainment competition – “The Battle of the Brands.”

In 2005, the extra stimulus from the election and the Summer Olympics will not be present and the pace of the economic recovery should moderate. However, we do expect the U.S. economy to grow at a reasonable pace, and we expect continued improvement in the advertising trends which historically tend to lag behind the economic trends. We expect advertising to again grow faster than nominal gross domestic product.

Catalina Saldarriaga – VP Director of Human Resources and a veteran of The Bravo Group has resigned her post effective immediately.

Widespread and intense media multitasking defines the emergent Content, or ‘C,’ Generation, as quantified in a study of simultaneous media consumption released by The Media Center at the American Press Institute. But TV remains the favored form of media most often paired with simultaneous usage with other media options.

Total advertising expenditure for the first nine months of 2004 increased 10.3 percent to $102.4 billion compared to the same time period in 2003, according to data released today by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing information.