Agency

With Hispanics now constituting the largest minority in the United States – some 40 million people – their appeal to financial institutions is growing. Spanish banks are taking advantage of their strong presence in Latin America to move into the United States, even as U.S. banks are trying to take advantage of the growing Hispanic presence in their country to expand into Latin America.

Hispanics are now the largest minority and fastest growing population segment in the U.S., with annual spending power of more than $540 billion. As a result, marketers are scrambling harder than ever to address this market, which, in addition to its impressive size, is unified by a common language.

HispanicAd.com would like to honor Daisy Exposito-Ulla with a few thoughts from her friends. Se te quiere Daisy!

Take a peek inside this latest publication from the ANA.

Ann Fudge, Chairman and CEO of Young & Rubicam Brands, announced that Daisy Exposito is stepping down after 23 years at The Bravo Group. Under Exposito’s vision and leadership, The Bravo Group has grown to become one the country’s largest providers of integrated marketing services, targeting the high-potential U.S. Hispanic and multicultural markets.

When you think of Thanksgiving, do you think of tamales and beer? (Maybe the beer, since most of us want to blur out Aunt Edna’s constant complaining about our posture, but the tamales?) Yes, tamalesŠand salsa on your turkey and sometimes even some tripe to go with your gravy. What I am describing is the beautiful reality of cultural integration happening across the U.S. as Hispanics make “American” traditions their own and vice versa.

New entity will have $55 billion in combined revenue but must overcome significant barriers to succeed.

AdForum.com experienced a 64% increase in searches for advertising agencies and marketing communication companies that have an expertise in multi-cultural marketing.

Celebrity bees abound these days in Hollywood. Well not quite, but the all natural sweetener has become a wholesome hit with the farándula – Latin celebrities, like pop diva, Shakira.

WPP has named Gary Basell as the Chairman and CEO of New York based The Bravo Group, he replaces Daisy Expósito-Ulla.

While the majority of affluent Americans remain optimistic about current and future business conditions, an increasing percentage is showing concern about business conditions, the stock market, and their own personal household income 12 months from now. The overall index for these three factors continued a decline that began 6 months ago and is now back to the Fall 2002 level, the record low for these surveys.