Garcia 360° has partnered with Infinity Insurance Company to help the auto insurance veteran continue to provide Latinos access to affordable car insurance and outstanding customer service.
Agency
Census: Home Workers.
Nearly 4.2 million people worked at home in 2000, according to Census 2000 tabulations, up from 3.4 million in 1990, the Census Bureau reported today. This 23 percent increase in home-based workers age 16 and older was double the growth in the overall work force during the decade.
NASCAR Drive For Diversity Driver Combine Completed.
Eighteen diverse and female drivers competed in front of race team owners and industry officials during the second Drive for Diversity Driver Testing and Evaluation Combine event held at Motor Mile Speedway near Radford, Virginia.
True Stories Focus Of New State Farm Ad Campaign.
The ads focus on the value of State Farm and how it feels to have an agent on your side to immediately begin recovering from the unexpected. These spots illustrate the personal care State Farm customers experience and feature real agents telling true stories of how they helped policyholders when they were most needed.
AAA Provides Tools Women Can Use To Impress Their Auto Technician.
AAA is reaching out to women motorists’ during AAA Car Care Month this year. In an effort to jump start awareness in automotive maintenance, AAA has compiled a checklist women can use to boost their car care confidence and automotive self-reliance.
Alejandra Guzman’s Wrangler.
A lucky winner from CA will be driving the Latin “Queen of Rock” -Alejandra Guzman’s- very own Jeep Wrangler!
IAC Group Merges With Machado García-Serra.
Machado/Garcia-Serra Publicidad (MGSP) and The IAC Group (IAC) announced their recent merger to form Machado/Garcia-Serra LLC (MGS). Estimated combined billings for 2004 will exceed $45 million.
P&G View’s On Portable People Meter.
Procter & Gamble’s Comments from the Association of National Advertisers Conference P&G looks to the PPM marketing panel to provide a better understanding of the link between advertising and purchase behavior.
Forrester Research To Study Portable People Meter Economic Impact.
A special committee of the Radio Advertising Bureau’s (RAB) Portable People Meter (PPM) Task Force has selected Forrester Research Inc. to conduct the PPM Economic Impact Study.
Consumers Making A Holiday List.
Consumers have once again found a little extra money to add to their holiday budgets this year, according to the findings of a new National Retail Federation (NRF) survey. The NRF 2004 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch for NRF, found that the average consumer plans to spend $702.03 on the holidays, up 4.5 percent over last year. Total holiday spending this year is estimated to reach $219.9 billion.
