Connecting with the LGBT (Lesbian, Gay, Bisexual, Transgender) consumer continues to be a high priority interest with corporate marketers from all industries. To meet this demand, The National LGBT Business Convention will host one of the only LGBT marketing programs available. Presented by leading advertising professionals, The National LGBT Business Convention will be held at the Los Angeles Marriott on Monday, November 8, 2004.
Agency
NAACP Supports Nielsen’s Use of People Meters In Local TV Markets.
Nielsen Media Research announced that Kweisi Mfume, President and CEO of the NAACP, has endorsed the use of Local People Meters (LPMs) as a “more accurate and reliable way of tracking household viewing habits” in local markets around the country.
Advertising A.D.D.: Majority of Tag Lines Go Unnoticed.
Three in four Americans are turned off by commercials, but even more are tuning them out. According to the second annual Emergence Slogan Survey, which tested consumers’ recall for some of the most familiar product tag lines, an overwhelming number of Americans were unable to identify even the most familiar slogans, despite the fact that corporations spend millions and millions of dollars to create and communicate these prominent brand identifiers.
Wealth Gap Widens Between Whites & Hispanics.
A new study from the Pew Hispanic Center finds that the wealth gap between Hispanic and non-Hispanic White households has increased in the recent past. And the gap in wealth is far greater than the gap in income.
Finalists For 2004 Multicultural Excellence Awards.
The Association of National Advertisers today announced the finalists for the 2004 Multicultural Excellence Awards during their Annual Conference at The Ritz-Carlton Naples, in Naples, Florida.
Nissan North America @ The Vidal Partnership.
In a shift designed to expand and re-energize brand communications targeting Hispanics, Nissan North America, Inc. announced today that The Vidal Partnership, an independent Hispanic agency based in New York, has been selected as Nissan’s U.S. Hispanic advertising agency of record.
Chain Store Top 50 Hispanic Markets Report.
As the fastest growing minority group in the US, the Hispanic market is capturing the attention of marketers, advertisers and companies representing all sectors of the business community.
‘Digital Divide’ Still Shapes Media Landscape.
Households with higher incomes or children are much more likely to own a range of media technologies, from PCs to high-speed Internet access to DVD players, according to a new report series from Knowledge Networks/SRI. By comparison, the “digital divide” between different ethnic and age groups is less severe, though still substantial in some cases.
Nissan @ The Vidal Partnership.
New York based The Vidal Partnership has been awarded the US Hispanic AOR assignment for Nissan. This has been a long review process were incumbent Dallas based Ornelas & Associates, Miami based Marca Advertising and The Vidal Partnership have been awaiting a decision
Mercedes, BMW & Toyota Most Advocated Brands.
NOP World announced that Mercedes, BMW and Toyota are the world’s most advocated brands according to its 2004 Global Advocacy Study of 43 companies that queried over 30,000 consumers across 30 countries. Over half of the customer base of these companies is classified as “active brand advocates,” individuals so passionate about a particular brand that they are likely to help spread the word about its benefits and recommend its products.
American Current Attitudes On Terrorism & Security.
Euro RSCG Worldwide has just released an online survey of more than 13,000 respondents in six countries. With just under 2,000 US respondents, this comprehensive survey of consumers’ attitudes, compiled in June with analyses completed this month, reveals some striking results on the threats Americans perceive they face.
Provocative Ad Campaign Talks Tough To Gay Men About Drug Use & HIV.
The San Francisco Department of Public Health’s HIV Prevention Program today launched a new, confrontational media campaign aimed at educating the city’s gay population about the alarming increase in HIV infections associated with crystal meth (methamphetamine) use.
Tendencia M: Perfil del Hombre Puertorriqueño Moderno.
As part of the activities of the third Asociación de Ejecutivos de Ventas y Mercadeo de Puerto Rico (SME) convention, a study titled Tendencia M: Perfil del hombre Puertorriqueño moderno will be presented. This presentation will take place on Saturday October 30th at 10 am at the Westin Rio Mar Beach.
Pantanini – COO @ Bromley Communications.
Bromley Communications announced the promotion of Jessica Pantanini to chief operations officer. Felicidades !!!!!!!!!!!
