Agency

The Board of Directors of the National Council of La Raza (NCLR) announcedthat, after 30 years as President and Chief Executive Officer (CEO), Raul Yzaguirre will retire as head of NCLR, effective December 31, 2004.

For the third year in a row, Tustin-based al Punto Advertising is among the key sponsors of its client Universal Studios Hollywood’s Universal Studios Golf Classic.

The Gay & Lesbian Alliance Against Defamation (GLAAD) praised Nielsen Media Research, the television ratings company, for its commitment to explore ways of better understanding gay and lesbian market demographics.

Geoscape International will unveil its current and forecasted geo-demographic data set on October 7th at the Multicultural Market Intelligence Summit-which takes place on October 6-8 at the Mandarin Oriental hotel in Miami. The “American Marketscape DataStream: 2005 Series” goes into unprecedented depth and breadth to accurately measure the American population, which special emphasis on cultural segments such as Hispanic, Asian, African American and other ethnic groups.

Following years of pleading from Madison Avenue, Nielsen Media Research Monday quietly told its clients it would finally make TV commercial ratings available beginning in October 2005.

Texas edged closer to joining “majority-minority” Hawaii, California, New Mexico and the District of Columbia, according to new state and county population estimates by age, sex, race and Hispanic origin of the U.S. Census Bureau.

Ad Age and the Association of Hispanic Advertising Agencies held their annual creative competition awards ceremony of Friday October 1, 2004. The competition and the event demonstrated the high level of creativity and resentfulness of the Hispanic Market’s creative teams.