Agency

Almost 90 percent of Hispanic children ages 10 to 17 years who participated in a 30-day crossover study wearing prescription eyeglasses with Transitions Lenses and regular, clear lenses preferred the benefits of Transitions Lenses over clear lenses.

Ad Age magazine has named Monica Gadsby – CEO of Tapestry as one of this year’s ‘Media Mavens’.

The Roberto Clemente Award presented by John Hancock is given annually to the Major League Baseball player who combines outstanding skills on the baseball field with devoted work in the community.

The American Association of Advertising Agencies (AAAA), with the endorsement of chief executive officers from six of the industry’s world-wide communications firms, launched “Operation Success,” a program to increase ethnic diversity and inclusiveness in key operational areas of the advertising business.

Guy Garcia, a novelist, former Time magazine staff writer and Internet entrepreneur, will address more than 500 Hispanic advertising experts on Thursday, Sept. 30, at 9:30 a.m. to kick-off the Association of Hispanic Advertising Agencies (AHAA) 17th semi-annual conference.

The advertising industry will help drive $151 billion into the New York City metropolitan area economy this year, a new study found. The total economic activity generated by advertising — which includes direct spending, supplier spending and inter-industry activity – is estimated to account for a projected 18.9 percent of the region’s $800 billion economic activity and an estimated 679,151 jobs, or 16.2 percent of the area’s workforce of 4.19 million.

La Agencia de Orci and Asociados broke a new Hispanic advertising campaign for Honda’s 2005 Accord Sedan. As one of the top-selling automobile manufacturers to the U.S. Hispanic consumer, Honda continues its 15-year commitment to reaching this valuable market segment with this new campaign.

Reebok unveils a nationwide outdoor advertising campaign highlighting soccer fan-favorite, Chivas Rayadas Del Guadalajara and their new team jersey.