Agency
Why “er” is the most important suffix in marketing
For a while now I have been using the phrase, "Easy to mind, easy to find, and easy to pay," to describe a simple recipe for brand growth. But brands grow when marketers make it easier for people to choose them. So, for it to grow, a brand needs to be easier to mind, easier to find, and easier to pay. By Nigel Hollis
What must marketing provide for agencies to make sound business decisions on pitching?
The recent demands of marketers have been for agencies to be more transparent, particularly in their media dealing on behalf of their clients. ISBA and the ANA were vocal in their demands for greater transparency. But it will be interesting to see how marketing and particularly procurement respond to the demands of agencies to be more transparent and accountable in their agency selection process, which should be a cornerstone of the IPA and ISBA Pitch Positive Pledge.
The Vida Agency awarded Seattle’s SDOT Transit Plus Multimodal Corridor Outreach Contract
TheSeattle based Vida Agency (TVA) was chosen by Seattle Department of Transportation (SDOT) to lead a multi-year Transit Plus Multimodal Corridor Outreach contract. Led by TVA, the collaborative team to help SDOT improve mobility throughout the completion of RapidRide H Line Delridge, Route 7, and Route 44 will also include ECOSS, Black Stax, Equitable Future, and Andromeda
Streaming is the future of TV, but the abundance of platform choice is overwhelming for viewers
The video streaming industry continues to hit new milestones, as CODA recently became the first film produced by a streaming service to win an Academy Award for Best Picture—a significant shift from how streaming began: an online alternative to DVD rentals by mail.
DoorDash launches Antojo campaign
DoorDash launched its first-ever custom created Spanish & English multi-platform marketing campaign titled ‘Antojo’ aimed at authentically connecting with the Latino community.
Saif Ishoof named Innovator in Residence at Republica Havas
Republica Havas announced that Saif Ishoof, founder of Lab22c, has joined its team as Innovator in Residence. The Miami-based agency is also announcing new work with eco-conscious blockchain company Algorand and with the global tech event eMerge Americas.
More than half of Americans in their 40s are ‘sandwiched’ between an aging parent and their own children
As people are living longer and many young adults are struggling to gain financial independence, about a quarter of U.S. adults (23%) are now part of the so-called “sandwich generation,” according to a Pew Research Center survey conducted in October 2021. These are adults who have a parent age 65 or older and are either raising at least one child younger than 18 or providing financial support to an adult child.
The great American demographic shift
In this edition of Author Talks, McKinsey Global Publishing’s Christopher Friedmann chats with Justin Gest, an author and associate professor of policy and government at George Mason University, about his new book, Majority Minority (Oxford University Press, March 2022). The United States is approaching a precedented milestone, where the current racial majority will comprise less than half of the population, as historically marginalized minority groups grow in size. It’s an opportunity, Gest says, to examine the demographic constructs that divide society and to foster progressive, inclusive nationalism. An edited version of the conversation follows.
Isaac Mizrahi named CEO of ALMA
Modern culture agency alma has named Isaac Mizrahi as the agency’s Co-President and Chief Executive Officer. Previously serving as COO, Mizrahi will continue to lead the agency’s overall growth, building on its recent success and new business wins, including 18 new partners which have been added in the last 18 months.
FOLLOW THE GROWTH: Engage The U.S. Hispanic Audience To Achieve DEI at Scale [ VIEW WEBINAR HERE FOR FREE]
The 2020 Census made it crystal clear that the time to act is now. Companies who aren’t engaging Hispanics with targeted efforts are at risk of being left behind. At the same time, brands and their agencies are dealing with the complex challenges of finding premium supply, achieving scale, and doing all of that in a culturally-relevant way. Join this C-suite panel as they discuss the challenges and opportunities they face in activating Hispanic audiences for critical business growth.
Could Overreliance On Friendly Leads Hurt Your Agency New Business?
In recent years, I’ve noticed a pattern. It tends to occur with agencies that are part of a network or holding company—though it can happen with any agency. It is the conflation of cold leads with warm or hot leads. And it ends up hurting agencies because it can give them an inaccurate view of how they present themselves to prospective clients. By Mark Duval - The Duval Partnership
Social Media Advertising Market Size, Share & Trends Analysis
The global social media advertising market size was valued at USD 103.20 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 12.4% from 2021 to 2028. The increasing internet penetration rate, coupled with the rising number of social media users across the globe, is propelling the market growth.
Maybe U.S. Consumers Won’t Turn Fuelish [REPORT]
There is no doubt that the Federal Reserve will increase the target range for the fed funds rate later this month as higher energy prices are making the central bank’s problems even worse. The February consumer price index was up 0.8%, in line with our forecast and an acceleration from the 0.6% gain in each of the prior two months. Food prices were up 1%, while energy jumped 3.5% in February. Excluding food and energy, the CPI increased 0.5% after rising 0.6% in January.
Latina Consultants Group Comes to Life
When we talk about Latina representation, we’re not just talking about the big and small screen. We are talking about each and every professional sphere. By - Yamily Habib. Courtesy of BELatina
Easy Solves, The Wrong Approach To D&I [PODCAST]
In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity.
Consumer Confidence Rising Among U.S. Hispanics
Despite a higher cost of living from rising inflation, the Hispanic population in the United States was more optimistic about its finances heading into the new year than it was at the end of 2021.
General Mills invests $15 Million in Funds for Minority and Female Entrepreneurs
General Mills announced its venture capital arm, 301 INC, will invest a combined $15 million into two early-stage venture capital funds, Fearless Fund and Supply Change Capital. These investments are part of General Mills’ commitment to standing for good and promoting racial and gender equity in representation through economic opportunity for minority and female food entrepreneurs.
Marketing Report: Era of Alignment [REPORT]
Despite the difficulty of the past two years, brands continue to re-balance their marketing efforts after widespread pullbacks in 2020, especially with respect to traditional mass reach channels like TV and radio. As they rebalance, agility remains critical. Consumer behavior isn’t just in flux—it has changed.
Horizon Media launches eMbrace
Addressing the need to leverage a data-driven approach to align cultural imperatives with a brand’s marketing and business priorities, Horizon Media developed the idea and overarching purpose of eMbrace and enlisted Nielsen (NYSE: NLSN) to develop the software and data solution.
Angélica Vale wins Gracie® Award for Individual Achievement in Local Radio
Cali 93.9 Los Angeles On-Air Morning Show Talent Angelica Vale has been named the 2022 Gracie Award winner for Individual Achievement in Local Radio.
