Agency
The CMO Survey: The latest results [REPORT]
The 28th edition of The CMO Survey examines the issues top of mind for marketers including the latest focus for marketing activities, spending, jobs, and performance.
1 in 5 Black Americans Find Black History Month Promotions Offensive [What The US Hispanic Market can LEARN]
As February comes to a close, brands big and small have concluded the discounts, sales, and promotions they launched to commemorate Black History Month 2022. While these promotions are ostensibly meant to celebrate Black history, do Black people believe that the promotions are held in good faith, with the intention of supporting the Black community?
Rosemary Mercedes named SVP Communications at BBC Americas
BBC Studios has appointed Rosemary Mercedes as senior vice president, communications, Americas. Effective immediately, she reports to BBC Studios SVP Global Communications Gavin Dawson, and is based in New York.
Brand Allies: Seeing Multicultural Consumers As People First, Not Dollar Signs [PODCAST]
Multicultural marketing is finally being embraced as a necessity, not a nice-to-have. Marketers have traditionally been interested in marketing to diverse audiences around the release of Census data when they realized the changing demographics of American consumers.
The five zeros reshaping stores
Shoppers are reshaping the retail landscape faster than ever before. Nearly 40 percent have switched brands or retailers during the pandemic, and more than 80 percent have new shopping behaviors. More than half of those who used a new channel or service such as “buy online, pickup in store,” for example, said they would continue the practice post-COVID-19. As such, the omnichannel consumer has never been more powerful. They make purchases 70 percent more often and spend about 34 percent more than people who shop exclusively in store
Your next agency pitch will cost you financially, but not as much as you think.
The practice of going to tender at the end of the agency contract period has become a habit for many major brands. Procurement will argue it is the only way to truly test an agency against the market. But as we have highlighted previously, this is a flawed approach.
US in-store card users will be more than 90% of population by 2023
The forecast: US in-store payment card users will represent 91.0% of the population by 2023, with 68.6% being debit card users, 60.2% being credit card users, and 17.1% being prepaid card users.
Today’s Hottest Films Prove to Be Culturally Relevant with Multicultural Audiences, Yet Still Fail to Be Recognized by the Academy Awards
ANA's AIMM (Alliance for Inclusive and Multicultural Marketing) released their first ever Oscar's Inclusion & Relevancy Report analyzing how the nominated films resonated with traditionally underrepresented audiences.
58% of Hispanic Home Shoppers are Buying Their First Home
A new survey released by Realtor.com in conjunction with The National Association for Hispanic Real Estate Professionals (NAHREP) found that 58% of Hispanic American home shoppers are looking to buy their first home.
AI and Human Enhancement: Americans’ Openness Is Tempered by a Range of Concerns [REPORT]
Developments in artificial intelligence and human enhancement technologies have the potential to remake American society in the coming decades. A new Pew Research Center survey finds that Americans see promise in the ways these technologies could improve daily life and human abilities. Yet public views are also defined by the context of how these technologies would be used, what constraints would be in place and who would stand to benefit – or lose – if these advances become widespread.
Estrella Media elevates Sales Executives to Leadership Roles
Estrella Media announced the elevation of seven executives on its sales team. Steve Mandala, Chief Revenue and Local Media Officer, made the announcement.
Go Long: 5 Ways To Grow Your Brand
I grew up in Houston and, like most high school boys, we could not get enough football. During the week we had daily football practice. And most weekends, rain or shine, it was touch football in the park. We wanted to be the best. By Roberto Orci
The Immigrant Archive Project To Be Inducted Into The US Library of Congress
The United States Library of Congress requests permission to include the Immigrant Archive Project (IAP) website, in the Handbook of Latin American Studies (HLAS) Web Archive. This is a significant honor for Tony Hernandez, IAP founder, who has throughout the last 10 years, been dedicated to capturing Immigrant stories as part of his efforts to ensure we understand the immigrant experience and its vital contributions to American society.
ANA calls on Marketing Industry to combat Online Hate Speech
Ninety leading marketers, agencies, media companies, social media platforms, trade groups, and NGOs have pledged to take definitive action to combat online hate speech through their support of the ANA’s #EngageResponsibly initiative.
Annual Retail Sales to Grow Between 6 % and 8 %
The National Retail Federation issued its annual forecast, anticipating that retail sales will grow between 6 percent and 8 percent to more than $4.86 trillion in 2022.
How to make marketing change management more successful
There has been an incredible amount of change within marketing departments (and of course businesses overall) over the past 2 years.
Why grocery advertising has never been more effective
Ad spend will yield better returns today than before the pandemic, as consumers are more receptive than ever.
Canela Media names Jerry Leo New Chief Content Officer
Canela Media announced a new appointment to its executive team, naming Jerry Leo as Chief Content Officer. In this newly created role, Leo will be responsible for driving a strategic and systematic approach to content strategy from advanced planning, programming, production, and distribution across all Canela Media platforms including Canela TV and Canela Music.
Modern marketing dilemmas: Where does performance marketing meet brand building?
We unravel the criticism against Marketing ROI as a key metric, and explore how to get the balance right between short and long-term measurement.
5 Steps to Restructure Your Marketing Organization [REPORT]
Many marketing leaders are still feeling the long-lasting impacts from the pandemic, which has forced their organizations to be more agile and creative, even with restricted budgets.
