Agency
We’re All Marketers Now: Putting the Customer First
"Is your entire company thinking like a marketer? It should be."
ANA Calls for an Industry-wide Pause to Sharpen Our Skills: The ANA Global Day of Learning — A Collective Reset for Marketers
Four years ago, as the world began to emerge from the Covid pandemic, the ANA launched Marketing's Global Day of Learning to help rebuild the economy. For the first time, marketers from around the world came together to learn from each other and to be inspired by the leading practitioners in our industry. All for free. Since then, over 20,000 marketing professionals, students, and academic leaders from over 100 countries have participated in this annual industry-wide event, driven by the Global CMO Growth Council. This year, we are once again uniting take a collective pause to refuel, recharge, and reimagine the future of marketing.
U.S. Juvenile Products Sales Decline 6% in 2024, Circana Reports
Circana announced that retail sales for the U.S. juvenile products industry declined by 6% in 2024 to $7.3 billion, compared to 2023. However, dollar sales remain higher than 2019 levels, with a five-year compound annual growth rate of 0.5%. Albeit at an improved rate, units sold decreased year-over-year, down 3%, while the average selling price also declined by 3%.
What Latino Leaders Are Saying: Key Insights from My Listening Tour
For the past few months, I have been on a listening tour, speaking with over 50 leaders across industries while also having daily conversations with companies, brands, and media. But this wasn’t just virtual—I’ve also been on the ground, visiting cities across the country, sitting down with executives, marketers, HR leaders, and decision-makers to hear firsthand how they are navigating the shifting corporate landscape. By Claudia Romo Edelman - Founder and CEO of the Hispanic Star and Host of A LA LATINA Podcast | Speaker, entrepreneur, media contributor, and activist for Hispanics.
Mental Health Perceptions in the U.S. and Mexico: A Cross-Cultural Perspective [REPORT]
Mental health awareness has seen significant shifts in recent years, but cross-cultural and regional differences still play a role in how individuals perceive and address their mental well-being. A recent ThinkNow study comparing mental health attitudes and behaviors in the U.S. and Mexico offers valuable insights into how people in both countries navigate their mental health journeys.
Opportunity to Attract and Retain Highly Motivated Working Parents via Enhanced Flexibility, Stronger Support Systems
Seventy-six percent (76%) of working parents believe that becoming a parent has boosted their motivation at work, driving them to achieve greater success in their careers while also managing their family responsibilities, according to a new study released by KPMG LLP, the U.S. audit, tax and advisory firm.
The Great Unbundling – 2025 is the year advertising technology resolves conflicts of interest
For more than a decade, the advertising industry has been defined by a structural tension: Platforms providing buy-side technology have also been deeply entrenched in selling media inventory. Companies like Google leveraged their scale, deep pockets, and technological resources to dominate both sides of the coin. Any capitalist with such advantages would have done the same.
The Artificial Intelligence learning curve. Part 2
By Gonzalo López Martí - Creative Director
- There is a saying in the videogame industry: a successful game must be easy and intuitive so everyone can learn to dabble in it at a glance, yet difficult enough that it takes a very long time to become an expert.
- This logic will most possibly apply to AI.
Yep. We’re Under Attack
Florida is suing Target, claiming the company misled investors by not disclosing the financial risks of its DEI efforts. The lawsuit argues that Target’s Pride merchandise and diversity initiatives triggered a consumer backlash, tanked sales, and wiped out billions in market value. The state, which manages public pension funds invested in Target, says shareholders paid the price for the company’s “ideological” decisions. By David R. Morse
ANA’s Takeaways from CES 2025
CES 2025 is a wrap and between the major tech announcements (a supercomputer you can hold in your hand) and the integration of AI into everything, it was an inspirational way to kick off the year. The transition of CES from screens to AI-enabled entities is well on its way. Oh, and there were flying cars too.
Writer & Producer Roberto Orcí passes ……
The writer and producer of many Hollywood movies passes. He is the son of advertising agency executive Roberto Orcí.
Marketer & Agency Exec’s guide to the agency visit
You’re considering an agency for a key assignment. You may be well into a competitive agency review or simply are exploring agencies for near term or future efforts.
The 3 Key Pillars of Agency Growth in 2025
At TDP, we take a holistic approach to agency new business. Even so, we have a bias towards proactive sales because that’s what we do. In this post, we’ll look at two other key ingredients agencies must develop to sustain their growth: organic growth and client retention.
Five Trends Shaping Media in 2025
Welcome to the media jungle. It’s gnarlier than ever. New platforms and devices create twists and turns. Ever-evolving consumers roam freely, demanding personalized experiences and diverse content. Traditional advertising models struggle to keep pace. Yet, amid these struggles lie exciting opportunities for innovation and growth. To survive in this environment, we all need to adapt and innovate. Let’s take a closer look at five trends that will make the journey in 2025 exciting — and risky unless you’re prepared with the right strategy. In future articles, we will dive into these trends even more.
Raúl Brindis’ Return to Houston Radio Rocked by Tower Attack
In December, Spanish Broadcast System launched La Ley 92.1 (KROI) in Houston, following its $7.5 million acquisition of the station from Urban One. Now the station is claiming its tower was intentionally sabotaged in an attack one day before the debut of morning host Raúl Brindis.
Podcast fuels Audio Market growth [REPORT]
MAGNA and VOX MEDIA have been tracking the meteoric rise of podcasts since 2020, publishing research on how podcasts fit into media strategy, followed by a look at the content creators and hosts in the world of podcasts and their influence on listeners. In a new study called “It’s All in the Mind(set)” released today, VOX MEDIA and MAGNA move the conversation beyond the medium and the makers to go deeper on how – and why – brands should consider listeners’ mindsets when advertising on podcasts.
alma appoints Angela Rodriguez as Managing Director
alma, the Miami-based ungeneral agency, announces the appointment of Angela Rodriguez as Managing Director.
Publicis Media appoints Lonnie Limón to Head its Multicultural Arm
Lonnie Limón has been named the Head if Publicis Media Multicultural. He replaces Lisa Torres, who will begin her consultancy company.
How Speed and Cultural Alignment Drive 3x Higher Brand Performance [REPORT]
Sightly, a brand intelligence and activation company, partnered with MAGNA, the media intelligence unit within IPG Mediabrands, to conduct groundbreaking research on the impact of aligning brands with real-time trends during media campaigns. The MAGNA Media Trials study highlights how brands can boost performance by targeting culturally relevant content aligned with their brand perspective. The approach tripled purchase intent and doubled search intent compared to traditional advertising methods.
Roberto Ramos joins CULTURE+ as Group President & Chief Brand Transformation Officer
Roberto Ramos has joined Culture+ Group as our new President, Chief Brand Officer, and Partner. Roberto is an industry innovator known for challenging the status quo and driving transformative growth for some of the world’s leading brands.
