Agency

ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), Nielsen and Media Framework announced a collaboration aimed at increasing investments in multicultural and inclusive-owned media (African American, Asian, Hispanic, LGBTQ and People with Disabilities) to help brands and agencies measure their investment and impact on multicultural and inclusive-owned media and the communities these represent. 

As brands seek ways to establish deeper, more personalized connections with consumers, they’re engaging social media influencers more heavily than in previous years. This increased focus speaks to both fragmenting media consumption and the significant engagement that many influencers boast across channels like YouTube, Instagram and TikTok.

More than 70 percent of the meanings behind words, ideas, and concepts in culture are implied. Decoding those meanings through technology can not only help brands better understand what people are talking about but add value to their products and services and create a feeling of authenticity and purpose.

Latino Corporate Directors Association (LCDA) released a new report, the 2021 Latino Board Monitor, revealing a lack of US Latino representation on the largest company boards in the country. Latino directors are missing on 47% of Fortune 100 boards, while the Fortune 1000 fares worse with 69% of companies lacking a US Latino perspective.

StitcherAds announced the results of a new commissioned study on how social media advertising influences purchasing habits across generations, analyzing 500 US-based respondents, ages 18 and over.

Collage Group announced its CultureRate:Brand and CultureRate:Ad rankings of the more than 500 brands and 200 ads evaluated as part of the data pool.

Demand for buy-now-pay-later offers is surging among younger consumers

The World’s Most Used Apps, by Downstream Traffic

CNN en Español announced that renowned Cuban writer and poet Wendy Guerra is joining the network as a contributor and analyst, as well as a creator of alternative content for digital and on-air platforms.

Existing in the time of “cancel culture” can be very tricky for a brand. They tell you to simply do the right thing and you’ll be fine, but “the right thing” varies according to your audience’s beliefs. In this case study, we explore the cancel culture phenomenon and present suggestions to help brands navigate a potential cancellation.

Whether you call it fútbol or soccer, there’s no denying the sport’s importance within Hispanic culture.

An important function of marketing is to make it easy for people to pay the price asked. No second thoughts, no checking competitive prices, no delaying in case something better comes along. Easy to pay could be as simple providing access to a delayed purchase app like Affirm, Sezzle, or Klarna, but the biggest influence is likely to come from building perceptions that the brand is worth the price asked. If people perceive that a brand is different from the competition, they will be more likely to pay the price asked for it.  By Nigel Hollis

How should marketers adjust their skills in the age of AI, automation and beyond?

The unprecedented growth in advertising spending in the first half (+32%) was more than low comps due to the COVID lockdown and recession last year. It was caused by a unique combination of national brands reconnecting with consumers and competing for a limited amount of traditional media inventory, while the lasting changes of COVID on lifestyles and marketing methods continue to fuel huge digital advertising spending from both big brands and small businesses. These ongoing organic growth engines, combined with Olympic budgets and the Mid-Term election spending, will continue to generate double-digit spending growth in the second half and into 2022.

NBCUniversal Telemundo Enterprises released an in-depth national poll of the Latina community designed to develop insights on their current outlook at a critical moment in American history. In partnership with Hispanas Organized for Political Equality (HOPE) and Latino Victory Foundation, “The Latina Pulse: Champions of Change” is a detailed poll which surveyed Latinas across wide-ranging topics including education, healthcare, workforce and politics, drawing actionable findings to better understand and engage this fast-growing and influential demographic.

Still the top category in digital advertising, CPG takes on aspects of nearly every other vertical, with multiple sub-categories and products that span the entire digital landscape.

Over 58 million Americans listened to a podcast in the past week. Podcast listeners are a marketer’s dream: young, affluent, and receptive to advertising.

Gartner research has been tracking how consumers engage with brands on social media since January 2019, and our most recent research finds that the proportion of users who follow brands, and the proportion of users who say they like seeing content from brands on the platform have both increased markedly across the 10 most popular social media platforms.

The Desert Southwest region has long set a dizzying pace for population growth, expanding by at least twice the national average every decade from 1950 and 2010. Does business growth in this region mirror this population change?  In a word — yes.

First-party relationships are the key to unlocking first-party data — but that’s only the beginning