Agency

The chief marketing officer (CMO) takes the elevator from the ground floor. It’s usually empty—but not today. This morning, he bumps into the new chair of the supervisory board. She must have gotten on the elevator in the underground parking lot. The trip up to the executive floor takes only about a minute. The CMO braces himself and asks, “What’s the priority for next year—brand strength or margin?” The supervisory board chair responds, “Can’t we have both?”

Being successful in a “virtual world” is more than just finding space to put your laptop and an available power outlet. As the majority of marketing teams around the globe transitioned to working remotely, whether “for now” or “forever,” this transformation has created new challenges for both individuals and managers when it comes to effective time management and productivity practices.

Will digital ad spending continue chipping away at non-digital budgets? Corey’s interest is piqued by a new finding that shows 30% of businesses think they need more digital marketing.

What’s next and what’s now for new business?

POD and Zelle chose Captura Group, to collaborate with them to develop a Spanish language integrated campaign that resonated with Hispanics, a key target segment for the brand.

PepsiCo has launched a creative and public relations efforts for its new multi-year platform aimed at strengthening Hispanic-owned small businesses.

Imagine you’re a CMO from a giant U.S. Corporation, and on August 12th, you received a message from your boss. She just got two questions from one of the company’s board director: Have you seen the latest Census data? And most importantly, are we ready to compete in this new diverse marketplace?  By Isaac Mizrahi – Co-President & COO of ALMA

This year has been marked by unprecedented change in society, the economy, and the health of all Americans. In times like these marketing planning based on a high level of certainty has advantages. Here are 6 U.S. Hispanic market insights that are certain to maximize your 2022 marketing plans.  By Roberto Orci, EVP Strategic Growth at Captura Group

Roku published the results its annual survey that provides insights into consumer TV viewing behaviors and preferences and how the pandemic accelerated the ongoing shift to TV streaming.

There’s a better chance for success when brands integrate events programming across the organization

The 9th Annual Día de los Muertos at Hemisfair returns this Fall to downtown San Antonio for an expanded, in-person outdoor gathering on Saturday, October 23, and Sunday, October 24.

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ThinkNow announced the launch of its Cross-Cultural Council. This one-time think tank brings together some of the most innovative brands to lend their experience and expertise to improving multicultural marketing and advertising industry wide.

Local Ad Agencies face stiff competition these days. Digital agencies are sprouting everywhere. On top of that, media companies have also meandered into the marketing services field, creating their own agencies.

Allied Global Marketing announced that it is combining its existing teams focused on the African-American, Hispanic, AAPI and LGBTQ+ audiences into one group, Allied Multicultural.

90% of Americans say the internet has been essential or important to them, many made video calls and 40% used technology in new ways. But while tech was a lifeline for some, others faced struggles

Explore Americans’ perceptions of present and future economic opportunity with the Economic Opportunity Index1. The index captures respondents’ sentiments about their own prospects and the country’s as a whole on a scale from most pessimistic (-5) to most optimistic (+5) and represents the average score by demographic group.

In marketing, Double Jeopardy refers to the relationship between brand size and repeat purchase, whereby penetration and repeat purchase rates are correlated. The bigger the brand is, the more repeat purchasers it will have, which puts small brands at a double disadvantage. But just knowing this fact does not tell you why the pattern exists or why it is so prevalent.  By Nigel Hollis

You have all read the reports and opinions. You might even think it yourself. Since the start of the pandemic, I have heard and read what has almost became a mantra – ‘this is marketing’s time!’

The Capability Gap found that the role of media leadership is expanding. New responsibilities are being included within the remit, with a growing focus on brand safety but also the ethical dimension of media investment. More than simply being tasked with placing investments that deliver a positive ROI for the brand, media leaders now also need to consider whether these are the right choices for the environment, consumers and society at large.