Agency

Making the case for the importance of advertising and justifying the expenditure that goes behind it isn’t always easy. This data makes that case very powerfully.

The media and entertainment industry doesn’t have a choice; it must change. Consumers have upped their baseline expectations as technology has evolved, and competitors for consumer time aren’t limited to traditional media. If we look across current forms of media, consumers multitask with other media more than 55% of the time.

Organizers of the virtual Roberto Clemente VIP Experience, slated for Thursday, August 26th at 7 pm ET, announced that AARP will be the presenting sponsor for the Roberto Clemente VIP Experience.

Each country has different preferences for goods, and vehicles are no different.

A new report from The Conference Board draws from a nationally representative survey of 2,000 households to examine this question in deep detail. Made possible by a grant from General Mills, The Multicultural Consumer: Attitudes, Behaviors, and Shopping in the Pandemic uncovers a wealth of striking insights

Individual marketers lie on a spectrum ranging from future forward to future reverse, but they all take their time introducing changes. Each change is a risk. The game is easy enough to lose without adding incremental risk.

While most marketing leaders understand the importance of diversity and inclusion when it comes to hiring practices, the challenge is actually recruiting from the right places and fostering an inclusive culture that cultivates and develops diverse talent.

Given that Hispanic families are younger, growing in affluence and increasing their economic mobility, no marketer can overlook the impact this consumer is having across sectors, and what that means for our broader economy. From household income and college attainment rates to entrepreneurship and small business ownership, Hispanics are a true growth driver for the U.S. economy.

The concept of “diversity” we use refers to the representation and relative size of different racial and ethnic groups within a population and is maximized when all groups are represented in an area and have equal shares of the population.  These measures are used to compare 2010 Census and 2020 Census results.

Though it may not cost as much, working with bloggers and influencers requires you to do more homework. Here’s what influencers and bloggers want you to know about the best way to work with them on your sponsored content.

As America’s largest companies increasingly embrace a new leadership role in advancing racial equity, they face a confounding question: What really works?

According to the report, Black (90%) and Hispanic/Latino (91%) workers believe learning new skills will be important for them to succeed in the future.

Following a year that included remote learning and disruption of daily life, 47% of teens express concern about falling behind in school and 43% report they are concerned about mental health challenges as a result of the pandemic. Additionally, as much as one-third of teens are anxious about returning to in-person learning.

To begin our new series titled “Industry Spotlight Series”, we have chosen Luis Miguel Messianu – Founder-Creative Chairman-CEO & Isaac Mizrahi Co-President & COO of Miami based ALMA.  We will continue to highlight our great industry executives in this series, asking them key questions about the business.  Enjoy.

The Conference Board Consumer Confidence Index® (CCI) improved further in June, following gains in each of the previous four months.

As the cornerstone of many living rooms around the world, the TV set remains a fixture for media consumption. That consumption, however, looks much different than it did a few years ago. Just as it has in the U.S., the market where Netflix was born, connected TV (CTV) adoption and streaming enablement are redefining how global consumers are spending their TV time.

Miller Lite and Jose Alvaro Osorio Balvin (a.k.a. J Balvin) are announcing “Es Jose Time,” a partnership and campaign featuring Jose’s take on Miller Time. Developed with creative agency Alma, the campaign peeks behind the curtain of J Balvin’s on-stage persona and shows what he is like when he’s simply being Jose: the man who values time with his family and close friends over everything else.

For decades and decades, Black consumers have been regularly overlooked by companies that don’t see them as a priority demographic.

The report, which examines the racial and ethnic representation and promotion data of employees across 100+ U.S.-based public relations and communications organizations, documents that just over one-fifth (21%) of those employees are racially/ethnically diverse. Furthermore, of the total employee sample, 22% of employees were promoted in 2019. Of that 22%, less than a fifth of those promoted were racially/ethnically diverse.

As we approach 2022, just ask any CEO, what keeps you up at night? You’re guaranteed to get an earful, but in just one year the optimism is greater, the future is clearer, the deepest fears are beginning to fade, and a renewed focus on growth is increasing. Next, ask a CMO the same question. You’ll hear similar optimism, but mixed with concerns about managing and performing to high expectations of growth with slashed budgets.