Agency

David Droga’s new role as CEO of Accenture Interactive has been a hot topic this week. While many wonder what it might mean for consultancies versus agencies, that may be a moot point as the two hire and acquire their way closer together. And it’s not what I find most interesting about Droga’s new position.  Droga’s ascension signals the increased valuation of creativity. If a business consultancy can put a creative in its #1 position, that says a lot about how it perceives creative’s value for its own business and clients.  By Mark Duval – The Duval Partnership

As social media mints new celebrities, marketers now have a much larger pool of spokespeople to choose from to carry their message

About six-in-ten adults (61%) say the declining proportion of Americans who identify as White – a trend documented this month in new data from the Census Bureau about Americans who identify as solely White and not Hispanic – is neither good nor bad for society. About two-in-ten (22%) say it is bad, including 9% who say it is very bad. Slightly fewer (15%) say it is good for society, including 7% who say it is very good, according to the survey of 10,221 adults, conducted July 8-18, 2021.

In this episode of The New Mainstream podcast, Eliana Murillo, founder and CEO of Eliment & Company and co-founder of Alquimia Tequila, discusses how employees can create the change they want to see within their organizations and how data helps brands tell the stories that need to be told.

The strategy career path is diversifying, but there remains a lack of diversity in its hiring, finds WARC in The Future of Strategy 2021 report.

Arturo Villar, a pioneer in covering the trade news in the U.S. Hispanic Market, has died in Spain, at the age of 88, from causes apparently related to Covid-19.  He had been the publisher of HMW (Hispanic Market Weekly) until recently.   

In our “Industry Spotlight Series“, to commemorate National Women’s Equality Day, we are highlighting Gabriela Alcantara-Diaz, Founder and President and Shirley Attia, Chief Creative Officer of Semilla.

Evidence-based metrics saved used cars, personal finance, and higher education ratings — now they’re coming for digital media

Estrella Media and its flagship radio stations Que Buena LA and Riverside, La Raza Dallas, and La Raza Houston, will be presenting the “Fiestas Patrias” festivals in each city in celebration of Mexican Independence Day on Sunday, September 12 and September 19.

VMLY&R announced the appointments of three new female leaders across its global and LATAM human resources and diversity, equity and inclusion (DEI) functions, building on the agency’s commitment to employee growth and development.

In this episode of The New Mainstream podcast, we talk with Sequoyah “DataBae” Glenn, founder of the Black Marketers Coalition and 924 CoOperative: A Multicultural Marketing Agency, about empowering black marketing and research professionals and the need to redefine the general market.

Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship.

Celebrities feature in 16% of ads worldwide – but their presence alone is not enough. Used effectively and consistently throughout a campaign they can improve brand impact and sales.

US consumer spend recovered in Q2 2021, driven by the confluence of increasing vaccination rates, stimulus payments in March 2021, an optimistic outlook toward economic recovery, and the general reopening of the economy.

Brands look to strike the right balance in ad creative as the Delta variant spurs more uncertainty

Gen Z, the most racially and ethnically diverse generation in U.S. history, will not only buy fashion that meets their needs to both ‘fit in’ and express their beliefs, but also plan to spend more on clothes this year, according to a survey.

Rural Americans have made large gains in adopting digital technology over the past decade and have narrowed some digital gaps. However, rural adults remain less likely than suburban adults to have home broadband and less likely than urban adults to own a smartphone, tablet computer or traditional computer.

Science Applications International Corp. announced that Catherine Hernandez-Blades has joined the company as senior vice president of marketing and communications.

Here’s something we all know: advertising measurement is outdated. Just scroll through the media headlines and it’s impossible to avoid. An Olympics that saw both record consumer engagement and ratings declines. A high-profile dispute over box office numbers and streaming audiences. Or as the Media Rating Council’s Board considers Nielsen’s accreditation fate.  By Kelly Abcarian – EVP – Measurement & Impact, Advertising & Partnerships – NBCUniversal

And here we are once again near another Hispanic Heritage Month (HHM). Like in previous years, we can expect an uptick of campaigns targeting the Hispanic segment, coming from a wide range of brands, from those with a solid commitment to investing in the Hispanic segment to the ones that try to equate a once-a-year post on social media celebrating HHM to an entire Hispanic marketing strategy.  By Isaac Mizrahi / Co-President & COO of ALMA