Agency

This year has been rife with pandemic-induced changes that have shifted corporate priorities—and yet, innovation has remained a top concern among corporations worldwide.

Many of us are always “on” these days, running from task to task. Never-ending demands. Frenetic pace. We fill every available moment with activity or scrolling through our digital feeds.

When it comes to breaking down the top 100 companies of the world, the United States still commands the largest slice of the pie.

Seasonality, sports and new streaming content drove shifts in viewing share across broadcast, cable and streaming on television screens in June, according to The Gauge. Launched last month, Nielsen’s monthly total TV and streaming snapshot shows that the conclusion of the traditional broadcast season may have provided an opportunity for sports on cable  (NHL, NBA, MLB) and streaming to each gain a percentage point of viewership.

In marketing conversations over the last four decades, Hispanic Marketing has led the so called “Multicultural Conversation”, but in the last two years the practice has been almost eliminated from the conversation.

Marketing budgets as a percentage of revenue have fallen to their lowest level in recent history. Meanwhile, marketing leaders continue to reprioritize channels, programs and resources.

On today’s episode, we discuss social media moderation: How is new regulation keeping social media marketers honest, which social platforms are taking the lead on self-moderation, and how have brands already fallen foul of local laws. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.

Several components needed to drive customer loyalty, retention, and conversion rates

LATIVO TV, a subscription video-on-demand (SVOD) service, is set to launch in the United States in fall 2021.

Univision Holdings, Inc. announced new appointments to, and a redesign of its corporate leadership structure.

Media Reactions 2020 shows that advertisers are less confident than ever in getting the mix right between their online and offline media investments. The study showed that 51% of marketers say they are not confident they have the right media mix (up from 44% in 2019). F

Companies en masse stepped up in 2020 decrying racism in America. But have those public declarations resulted in systemic changes in their diversity and inclusion practices, and how are consumers responding to those changes?

Univision Communications Inc. announced that it has secured the rights to the top competitions in South America, Brasileirão Championship and Argentina’s Liga Profesional de Fútbol, as part of a multi-year deal that will deliver live matches on PrendeTV, Univision’s free ad-supported streaming service.

As the post-COVID era becomes a reality, will your agency emerge like a phoenix from the pandemic’s ashes? Or will it struggle its way into 2022, fixated on survival?  By Mark Duval / The Duval Partnership

In January, CEOs described 2021 as the year of hope. Six months later, the latest results from the Summer 2021 Fortune/Deloitte CEO Survey appear to show that their hope has evolved into bold plans for growth, innovation, digital transformation, and workforce and talent transformation, as well as persistent attention to the climate agenda, continued progress on DEI, and elevated concern for cybersecurity and all things talent.

Marketers strive for an upbeat yet realistic mood as they embark on the “pre-post-pandemic” era

Consumer confidence among U.S. Hispanics fell in the second quarter, though optimism about their overall finances is building as the nation continues its recovery from the COVID-19 pandemic.

In honor of Latino Conservation Week, hosted by the Hispanic Access Foundation and celebrated July 17 to 25, the National Park Foundation (NPF) announced it is celebrating the 10th anniversary of its Latino Heritage Fund throughout 2021.

Nielsen released the findings of its latest Nielsen Audio Consumer Sentiment survey, an ongoing study series addressing current American sentiment around COVID-19.

At this point, the business case for diversity, equity, and inclusion is a no-brainer. Not only is it a moral obligation, but research suggests maintaining a diverse and inclusive workforce improves business outcomes and financial performance. So, essentially, implementing DEI initiatives within your organization is common sense and just makes cents, right?