Agency

Univision’s Uforia announced the return of its experiential virtual music series Uforia Live.

The team at d expósito & Partners announced that two of their recent campaigns related to COVID-19 were recognized as winners in the 42nd Annual Telly Awards. The agency’s campaign with the Ad Council to promote mask-wearing, Lucha vs Virus, won a Silver Telly, and the social media and influencer outreach campaign with NYC Health + Hospitals Test & Trace Corps to promote frequent testing for COVID-19 won a Bronze Telly. The awards follow in the heels of the agency being recognized at the premiere creative competition in Latin America, El Ojo de Iberoamérica Festival in Buenos Aires, Argentina, where d expósito was chosen Best Independent Agency of the Year.

A substantial majority (69 percent) of ANA members have strategic plans in place to hire suppliers with diverse backgrounds for marketing and advertising services, according to a new ANA study.

Just over a year ago, the 4A’s were kind enough to publish an article I’d written that featured some of the country’s top account people from some of the country’s best agencies talking about their role as we headed into what most already knew was going to be the oddest freaking year of their careers. Called “What it means to be an account leader in 2020,” the contributors each offered their perspective on how they were preparing for the year – with quite literally no concept of what the year ahead would hold.

MiQ, a programmatic media partner, announced the launch of their U.S. Hispanic and multicultural practices that will help advertisers best reach and engage U.S. multicultural audiences through more sophisticated, diverse data sets.

The American Association of Advertising Agencies (4A’s), appointed Michelle Headley / EVP operations and production at Alma to its national board of directors,  

A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers.

Frost & Sullivan’s recent analysis, Transformative Mega Trends in the United States through 2030, examines the complex intersections of social, education, work, political, economic, and urbanization trends set to converge in the next decade.

The COVID-19 pandemic has driven rapid adoption of digital channels across countries and industries, but digital’s growth has plateaued in the past six months and may begin to slip back once the pandemic eases—even as total digital adoption stays well above prepandemic levels.

What are best practices and common structures for the organization of marketing and digital in companies today?

While significant monetary investment has been made toward bridging the digital divide, its persistence warrants an alternative approach. Getting to broadband for all opens a world of opportunities for underserved individuals and spurs US economic growth.

Meruelo Media announced that programmer Haz Montana has joined the company as Vice President, Audio Brands to lead its Los Angeles Super Cluster of Hip Hop Tastemaker KPWR Power 106, Classic Rocker KLOS 95.5, Throwback Hip Hop KDAY/KDEY 93.5 and Latin Rhythmic Breakout CALI 93.9.

Empathy is not just another tick-the-box exercise

If timing is everything, then Byron Allen — the media mogul behind Local Now, Allen Media Group and Entertainment Studios — just made the biggest statement yet that the Golden Arches have been nothing more than a rusty bucket with respect to the level of advertising commitment it’s given to his broadcast and cable properties.  By Adam Jacobson / Editor – Radio TV Business Report

Benoit Cacheux, Global Chief Digital Officer at Zenith, recently joined the virtual panel, “Understanding identity, behaviour and context,” at Mediatel’s The Future of TV Advertising Global conference. This event was moderated by Cadi Jones, Commercial Director EMEA at Beeswax, and Benoit was joined by Lara Izlan, Director, Advertising Data & Analytics at ITV, Steve Martin, MD International Data at LiveRamp and Miles Pritchard, Managing Partner – Data Management Solutions at OMD.

When it comes to spending on traditional “linear” TV, many advertisers have set their strategy to autopilot, letting their agencies make decisions and collect the data. In a recent survey of CMOs, optimizing their broadcast-TV spend didn’t even make their top-10 list of priorities.

Ever since early man emerged from his cave, invented fire and wondered aloud how he was going to spread the word of his wondrous invention to others, those responsible for doing the word-spreading have considered themselves hard done-by.  By Brian Jacobs / The Cog Blog

The latest Edelman Trust Barometer study may portend structural changes in how brands communicate with their audiences

Stay at home orders across the globe has had an immediate impact on consumers. Streaming times are at an all-time high, food delivery services are at max capacity, and almost all of us have become gamers. While it is true that immediate consumer behaviors have changed during stay at home orders, the real question marketers are grappling with as mandates are slowly lifted is if the disruption in purchase routine will affect consumer behavior long-term, and if so, how.  By Mario Carrasco / ThinkNow

Telemundo Global Studios announced the promotion of Juan Ponce to Senior Vice President and General Manager of its recently launched Telemundo Streaming Studios.