Agency

Fortú announced the launch of its digital bank account focused on Latino and Hispanic U.S. residents who remain underserved by the “one size fits all” approach of traditional financial institutions.

The U.S. Census Bureau released the first population counts from the 2020 Census.

The ANA announced it is launching a comprehensive study of the programmatic media buying ecosystem, which it described as “riddled with material issues including thin transparency, fractured accountability, and mind-numbing complexity.”

Tech giants are facing increasingly hostile foreign governments that are taxing their profits, attempting to halt their acquisitions, labeling them as monopolies and passing laws to limit their powers.  Why it matters: Big Tech’s international policy challenges mean companies are positioning themselves for regulatory fights overseas while the U.S. is still struggling to figure out what it wants to do.

Vicente Corina has joined CPB as Strategy Director. Vicente comes to CPB from Mexico City, where he was most recently CMO of Fitzer Agua Mineral Brava, the first Hard Seltzer in LATAM.

The Public Agenda/USA Today/Ipsos Hidden Common Ground survey revisits the inaugural 2019 poll to uncover changes in how Americans view divisiveness and overcoming divisions, while also exploring the impact of COVID-19 and political events.

Crystal Martinez, President of Fieldwork Webwork, joins us on The New Mainstream podcast to discuss the state of online focus groups and the trends expected to outlast the pandemic.

It is unquestionable that Gen Z is a mobile-and-short-form oriented audience. Horowitz’s latest report, State of Gen Z 2020, finds that three in four 13-24 year-olds use their smartphones to watch video content—which could include both long-form and short-form—daily or almost every day. In contrast, 62% report streaming video to a TV set, 52% to a laptop, and 36% to a tablet.

Social media influencers can help nonprofits reach a more engaged audience

NBCUniversal Telemundo Enterprises announced the appointment of Federico Garza as Senior Vice President of Research Strategy and Insights.  Garza will be responsible for overseeing and developing comprehensive research plans through consumer insights, data capabilities and multiplatform measurement that will help drive and underscore the long-range business objectives across Telemundo.

Pluto TV, a free streaming television service, unveils Pluto TV en español  one-stop-destination to stream English & Spanish speaking content – for free. Pluto TV currently streams to over 43 million monthly active users across three continents and 25 countries. With this expansion, Pluto TV’s US Hispanic offerings will double, with nearly 50 Spanish-speaking channels across the platform, totaling over one-fifth of Pluto TV’s overall channel.

The television landscape is undergoing massive change as audience viewing habits shift from linear TV to ad-free streaming options. Major players like WarnerMedia, NBCU, ViacomCBS, and Disney are all pouring resources into their video subscription services at the expense of their broadcast TV and cable networks.  By Pierre Bouvard is Chief Insights Officer at CUMULUS MEDIA | Westwood One.

For marketers, 2020 was the year of the pivot. Those who thrived used ingenuity and agility to keep in lock step with the pace of change. But change is far from over.

Candidates are expanding their search for the elusive undecided voter — followed by growing investments in online analytics

Empathy is not just another tick-the-box exercise

The Hispanic Marketing Council (HMC) announced the jury for the HMC Strategic Excellence Awards, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. Led by jury president Maurice Cooper, senior VP of marketing at Target, the roster features executives representing Hispanic marketing, media and digital agencies, as well as key client leaders.

After a two part series titled “Black is LOUDER than Brown”, where we highlighted the incident where Dentsu’s CEO (owners of Carat Media) stated that the agency would direct more ad dollars to Black Owned and Operated Broadcasters in a program titled “Project Booker.”   We have an update.

Google and Univision announced a new, multi-year, strategic partnership to accelerate growth across Univision’s portfolio of media and content properties, providing solutions that will enable it to build the media company.

The concept of “do-it-yourself” may bring to mind images of re-tiling the bathroom floor or reseeding the lawn. But DIY goes far beyond home improvement projects. About five years ago, online do-it-yourself sample tools began trending. Sample companies would create these tools for clients at little to no charge to facilitate sample buying. However, it wasn’t long before clients realized, like many of us who’ve tried to tile a floor, it may look easy, but looks can be deceiving.

What experts say is that the ROI from social media has to be rated at 5 as the networking is virtually free of cost. What they do not understand is that there is a cost on time invested and people deployed.